According to the data survey, many people will choose to buy anti-season clothes, such as down jackets, especially after 00, and prefer to buy anti-season clothes. For example, June is the discount season. Generally, at this time, off-season down jackets always sell well. Personally, people who buy anti-season clothes have the following mentality.
First of all, their first consideration should be price concessions and large discounts. The biggest advantage of buying clothes in the off-season is actually cheap. Generally, some high-end brands are more expensive and will be sold at half price in the off-season. For example, in June, down jackets are simple wool. Because in some off-seasons, basically no one grabs these clothes, and there is no market for these clothes. Not many people buy it, so it's naturally cheap. If it is sold in winter, it is basically sold at the original price, and consumers really have to spend a lot of money to buy it. Faced with such a large wool, there is no reason for everyone to choose not to rot.
Secondly, young people pay more and more attention to cost performance when buying things. It doesn't matter if something is expensive, but it must be worth it. Although young people seem to spend a lot of money, they are actually a group that values cost performance very much. Young people have many channels, so they have many choices. They can compare and then choose the most cost-effective channel to buy. On the contrary, those middle-aged and elderly people have only a few relatively traditional channels, and they can only buy things bravely. Young people are good at life. They think it doesn't matter whether something is expensive or not, but it must be worth the money, so don't be a sucker.
The above is the mentality of people who buy down jackets over the season.