I. Planning significance:

Haifeng was fortunate to participate in and witness the establishment, development and growth of Yuzutang. Today, at the invitation of Yuzutang Enterprise, Haifeng is very pleased and proud to participate in the planning of the 10th anniversary celebration of Yuzutang again.

For Yuzutang, ten years means brand value!

The growth of Yuzutang not only brings its own harvest and success, but more importantly, its innovation, science, management, health and happiness have played a role as a progress engine for the healthy development of the whole industry.

First-class enterprises make standards.

In the new field of health industry, Yuzutang made a revolutionary interpretation of success from theory to practice.

The industry status of Yuzutang cannot be shaken;

The waiting position of Yuzutang is unattainable;

Ten-year course of Yuzutang

It is an outstanding product in the field of health in the historical process of China's reform and opening up;

It is a decade in which Qian Qian has absolutely experienced Yuzutang and the consumers who love Yuzutang are healthy and happy;

Ten years' accumulation is a great wealth;

It's been ten years, but it's only ten years. I believe that a more splendid decade is about to begin-the tenth anniversary celebration of Yuzutang is a more brilliant milestone, a gas station, an engine, an accelerated runway and a higher level of caries.

It is of great significance to pay attention to the tenth anniversary celebration of Yuzutang!

It should be a grand event to review the ten years of hard work;

It should be a grand gathering of gratitude to the party and government, society, consumers, colleagues, employees and friends. (Don't forget to invite the above people)

It should be a song and dance event with laughter, unbridled laughter and joy of success;

It should be a swearing-in meeting to describe the grand vision for the next decade, with a zero mentality, accompanied by wind and rain, in the same boat, * * *, and go all out to create greater glories.

Second, the theme positioning

(1) 10th Anniversary Celebration of Yuzutang

Note: the theme is distinct and prominent, covering a large area, concise and clear, and clear at a glance. But without innovation, it fell into mediocrity.

(2) Create more glories in the new decade! -10th Anniversary Celebration of Yuzutang

Note: What is the real purpose of the celebration?

I mentioned this at the end of my opening remarks.

The famous ancient chapter "Debate on Cao Gui" said: "Work together, then decline, and finally run out". Scholars can't let go, and the precious spiritual wealth of Yuzutang for ten years is persistence, forge ahead and continuous innovation.

The purpose of celebration is not all entertainment.

One, one meal. But to take this opportunity to show the world the vision and greater determination of Yuzutang in the new decade. Only in this way can we gather popularity, support your corporate vision, accumulate greater motivation, make the enterprise in a state of excitement, in a red-eye and insatiable gas field, and make the enterprise invincible.

The enterprise management ideas of Huawei and Lenovo in China are worth learning.

"Full loss, modest benefit" is a universal truth. Seeing such a theme is clear-cut, purposeful, attractive, inspiring and unconventional. All the people invited to the grand event are full of curiosity, confidence and enterprise.

-Make efforts, make efforts and pay money to plan the 10th anniversary of Yuzutang.

Third, the planning content

Because it is the tenth anniversary celebration of Yuzutang, the general rule is to celebrate once every five years and once every ten years.

The tenth anniversary decided to be large in scale and high in tone. In:

Very emotional, very emotional, very inspired, as well as the interpretation of timbre.

(1) A strong feeling-visual shock.

The planning in front of the main venue of the center performance must have a large-scale photosensitive visual impact effect.

A) Exhibition board at the entrance of the venue-5 meters high and 3 meters wide guest message board (as follows) (very infectious)

The significance of setting up exhibition boards: strong visual impact; Comparison of the atmosphere at the scene; Interactive participation of participants; Participants praised the creative play of culture.

The concept of "Ten Years of Brilliant Progress" means that more than 30 brands can recognize the concept of cooperation/that both employers and employees can recognize/that both enterprises and consumers can recognize/that both society and enterprises can inherit yesterday's and today's ideas.

B) Gallery-style exhibition board in front of the gate of the celebration venue-2-meter-high x 1.5-meter-wide nationwide chain Yuzutang graphic congratulations propaganda board (big appeal)

Note: there are three boards, one is a shop; The second is a congratulatory letter from employees; The third is the copy of the store.

Meaning:

More than 30 enterprises distributed in the national Yuzutang have intensive scale effect, and a welcome letter was formed outside the central gate of the celebration venue, which not only publicized the strength and brand influence of enterprises, but also enhanced the visual impact of the scene, giving pride, self-confidence and motivation to the leaders, customers, friends and employees attending the meeting.

After the meeting, you can also put the exhibition boards in the aisles of various royal foot pavilions in Guangzhou for publicity, so as to affect the reputation and loyalty of consumers.

The film board effect corresponding to the celebration of TV feature film "Yuzutang in China"

(Veneering effect)

C) The cartoon image of Xiaolong in Yuzutang (2)

It is 2m high and1.5m wide. The dragon claw holds the golden signboard of "Yuzutang 12"

A hatchback was placed at the door in the middle of the venue.

Meaning: visual impact; Activation site; Strengthen corporate image; Inherit the dragon's strong health concept culture and the service concept we enjoy.

(2) Visual and auditory impact in the celebration venue!

A) Design of the back panel of the rostrum: standard color of logo subject words.

B)30 minutes to introduce Yuzutang enterprise feature film (pre-conference screening): (Very emotional, touching and inspiring)

China Royal Football

Our royal pedicure house

Love ambassador, health pioneer

Note:-the TV station where Yuzutang is located shoots half-hour feature films all over the country;

-local city scenery, prosperous for 5 minutes;

-Shop facades, signboards, etc. 5 minutes, including bustling street scenes and night scenes;

-Interior decoration and facilities for 5 minutes;

-5 minutes to work;

-Interview local consumers in local dialect to positively evaluate Yuzutang for 5 minutes; (There must be a sign of TV microphone, and at the same time, the authentic dialect should be recorded randomly;

-the person in charge regrets for 2 minutes.

—— All the staff of Yuzutang take a group photo in front of a good corporate background (the photo is reserved as the propaganda backboard of the promenade) and shout slogans in unison (3 minutes).