Super-high-size cloth blocks the logo of competition clothes.

At the starting point of the men's 1 10 meter hurdle, Liu Xiang stood in front of the starter, took a deep breath, adjusted the number cloth on his chest, and was ready to go.

Liu Xiang's chest number "17 15" is no different from other players at first glance, but his number is higher than other players. This oversized cloth "happened" to block the brand of Mizuno from the sportswear worn by Liu Xiang-Mizuno is the sportswear sponsor of the Shanghai delegation where Liu Xiang is located.

In fact, it is not surprising that athletes block trademarks.

1992 at the awarding ceremony of the men's basketball final of Barcelona Olympic Games, the American team composed of superstars such as Jordan stood on the podium wearing the American flag. Afterwards, business experts explained that the personal sponsor of Jordan and others was Nike, while the winning equipment of the American delegation was Reebok. Players wear the national flag to block the Reebok sign.

Yesterday, the reporter interviewed the relevant person in charge of Nike by telephone. They revealed that Liu Xiang's "super-high-size cloth" was not requested by Nike, but Liu Xiang's personal behavior.

Although the business war is fierce, the brand still abides by the basic rules of the game. As far as sports brand sponsors are concerned, individuals will always obey the collective. For example, when China Men's Football Olympic Team participated in the Olympic Games, the sponsor was Adidas. At this time, players with Nike sponsorship contracts have to stick "the hook" with tape.

When Liu Xiang accepts the award, he must also wear the Mizuno costume of the Shanghai delegation. Whether or not to "make a difference" is up to Liu Xiang.

Thank you, you can refer to the pictures!