Lily, as a famous female brand in China, has a relatively mature development process. However, as a fashion white who just entered the industry, it is not very clear what kind of brand lily is. Today, with this question, let Bian Xiao answer the Lily brand for you!
Lily (female fashion brand)
Lily is a brand of women's fashion, adhering to the concept of perfect integration of fashion and business, and designing "just right" business fashion for young urban professional women in business occasions with a fresh, bright and modern and simple style.
Development history
As the pioneer of young OL business fashion, Lily adheres to the concept of perfect integration of fashion and business, and designs "just right" business fashion for young urban professional women in business occasions with a fresh, bright and modern and simple style.
"Strength, femininity, modernity and liveliness" is the core product style of Lily brand. Inspired by the "modern art model", designers combine three-dimensional aesthetics, pixel games, pattern grids and other fashion elements to create a unique business fashion aesthetics with concise and neat contours, unique colors and prints.
Lily Business Fashion has opened more than 700 brand stores in China, settled in 300 cities such as Shanghai, Beijing, Guangzhou, Shenzhen and Wuhan, and opened nearly 70 retail stores in international markets such as Russia, Saudi Arabia, Thailand, Singapore and Kuwait.
Lily brand successfully landed in Milan Fashion Week, Germany CPD and other international fashion events, and won the "cutting-edge designer" award of Milan Fashion Week, becoming a cutting-edge fashion brand that has attracted much attention in the international fashion circle.
Product characteristics
The workplace is a battlefield without smoke. Beauty and wisdom coexist, and strength and aura coexist, which has become the most deeply rooted "hidden rule" in the workplace. As a young pioneer of OL business fashion, Lily upholds the concept of perfect integration of fashion and business, and advocates a new concept of "fearless women" this autumn, continuing to break through the stereotype of OfficeLady produced by clothing.
"Fearless female strength" is a positive energy for modern professional women to show their intelligence, self-confidence and unlimited ability. In order to get everyone in the workplace to throw away the vase made purely for beauty, Lily helps them to have the "female power" in the workplace according to different occasions and needs, and integrates multiple elements into the 20 17 autumn series to create a more confident, independent and exquisite present for you and open a wonderful future.
Three series of comprehensive interpretation of "fearless women in the workplace"
Lily adheres to the concept of perfect integration of fashion and business, and is deeply favored by young urban women. Its windbreaker, suit and other coats are very high-grade, which is one of the brands suitable for people in the workplace to wear!