VF Company used to be a small glove manufacturer. On 19 19, it was renamed as Vanity Fair Silk Weaving Factory and successfully listed on the New York Stock Exchange on 1969. After 40 years of development, VF has successfully shaped five categories, with more than 30 world-famous brands such as Lee, Vans, Nautica, Kipling and herdsman, and seven sales channels.
Extended data:
VF Group has a series of international brand products: denim casual wear, underwear, work clothes, knitwear, children's wear, backpacks and swimwear.
Among them, world-famous brands include Lee, herdsman, Jansport, Jentsen, Brittany, Vanity Fair, Vassarette, French Lily, Best Form, Red Kap, The North Face, Healthtex and so on. Most of the company's brands are in a leading position in the global 150 countries.
VF Group's business in China is mainly operated by its wholly-owned subsidiary H.D.Lee Apparel Limited.
Lee brand entered the China market on 1995, and now it has retail outlets and franchise networks all over the country in Beijing, Shanghai and Guangdong.
In the autumn of 2003, herdsman, another well-known cowboy brand under VF Group, officially landed in the China market, providing the vast number of denim clothing lovers with a rough style choice full of authentic American western cowboys.
Baidu encyclopedia -VF