The best outlets in Beijing are: Beijing Yansha Outlet Shopping Center: the first outlet shopping center in China. In 2002, Beijing Yansha Outlet Shopping Center was grandly opened, becoming the first outlet shopping center in China, which introduced a new sunrise style to China business. Yansha Outlets consists of three sections: A, B and C, with a business area of nearly 65,438+10,000 square meters, forming a commercial layout with distinctive themes and outstanding categories. Zone A focuses on European fine products, business and leisure, women and children, household items, sunglasses and clocks. Area B is dominated by leather shoes, leather goods and outdoor sporting goods; Area C is dominated by international first-line famous brands, men's and women's clothing and catering services. Yansha Outlets adheres to the business philosophy of "cheap brand", draws lessons from the international Ole business model, combines the characteristics of China market and consumer demand, gives full play to its own brand advantages, and takes international top brands, internationally renowned brands and domestic well-known best-selling brands as the main business direction to provide consumers with many high-quality and cost-effective brand products. Yanaulai owns nearly 600 international first-line brands and well-known brands such as HugoBoss, Dzheniya, MAXMARA, Dunhill, KENZO, St. John, CANALI, Swarovski, GANT and Timberland. HUGO BOSS, the top international brand, with a business area of 500 square meters, is the largest and most comprehensive Ole brand direct store in Asia. Factory stores and direct stores are the business forms of Yansha Ole, with more than 100 factory stores and direct stores exceeding 100 square meters. Sports and outdoor brands include Nike, Adidas, Kappa and THE NORTHFACE. Leather shoes and leather goods brands such as ECCO, Garbo, 24 hours and Samsonite; Children's wear brands such as Parker Wen Lan, Shuibao and Li Yingfang are deeply loved by domestic and foreign guests. The best store in Beijing Outlets is: Beijing Yansha Outlets Shopping Center. Beijing Yansha Outlets Project is positioned as a large-scale comprehensive shopping center focusing on international and domestic fashion brand discount clothing shopping, integrating catering, leisure and entertainment. It is the first factory outlet store in China and a typical representative of the factory outlet store in China. Beijing Yansha Outlets adopts the warehouse style of industrial color. On the whole, the planning and design are carried out with visual modeling elements such as "street"+"corridor"+"light"+"color". The appearance is simple and simple, and the internal design is an open-shelf "hypermarket" form. Customers can push shopping carts with unique designs to buy clothes in "big workshops". The open ceiling and the metal mesh ceiling echo the rough and textured patterns on the ground, enhancing the artistic sense; The lines are hidden inside the modeling, and the overall design is coordinated with approximate color design; The cashier is cleverly designed, which fully embodies the European design style. Meichen's overall style is obvious, and he works hard on the details. In terms of guidance, great attention is paid to the layout of crowded areas, and guidance and guidance can be well combined, especially the guidance board at the escalator is humanized and knowledgeable. The escalator is marked with warning words to ensure that customers take the escalator safely and thoughtfully; The parking lot adopts plant isolation piers to avoid the headlights from affecting the line of sight when passing at night, and at the same time, it also adds vitality to the shopping mall; Shopping malls can open multiple windows at the same time for multiple cashiers to serve customers at the same time, which avoids the phenomenon that customers "return empty-handed" due to the temporary departure of shopping guides in traditional checkout counters.