Baoxiniao Group Co., Ltd. was established in 1996, with clothing as its main business and carrying forward the national costume culture as its own responsibility. During the first five-year plan period, the strategy of "brand development" was implemented, and during the second five-year plan period, the strategy of "multi-brand management and cross-industry development" was implemented. Three industrial parks in Wenzhou, Shanghai and Hefei were successively built, and the high-grade men's wear brand of Baoxiniao and the professional wear brand of Baobiao were founded. At the same time, Zhongnan Real Estate Development Company was controlled.

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With the brand operation concept of "quality is the foundation of the brand, market is the vitality of the brand, design is the soul of the brand, innovation is the foundation of the brand, and culture is the source of the brand", Good News Bird has been integrating China's unique national culture and innovative spirit into the brand and products;

Good news bird constantly innovates its design and introduces new concept products every year. We have successively developed new suits, quite soft suits, non-adhesive lined suits, light and refreshing suits, business CEO suits lined with general anesthesia, V-shaped suits and other independent innovative products, which constantly lead the trend, become a new bright spot of fashionable men's wear, improve the brand's popularity and reputation, and get the favor of consumers.

By hiring Mr. Yam Tat-wah as the image ambassador, attending the China International Fashion Exhibition, and holding brand promotion measures such as "Matrix 2000", "Grain Rain Rookie" and "Tianmeixiang", I publicized my brand culture concept and passed on my popular culture, and established my position as one of the leading brands of men's wear in China.

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