1. Challenges
The children's wear market is not as big as expected: after the implementation of the universal two-child policy, the birth population is lower than the official expectation. Among the population born in 20 18, one more child is born, which means that although there are more people who have two children, more and more people are unwilling to have children. Therefore, the market scale of children's wear is limited, and it is not as huge as people think.
The competition in women's clothing market is fierce: what kind of shops do you often see when shopping? It must be a women's clothing store. Online e-commerce platforms, such as Tmall, JD.COM and Vipshop, are always aimed at women's wear. The market competition is fierce, and it is not easy to stand out.
2. Immediate opportunities
The branding of children's wear is not high: looking at the whole country, the only well-known children's wear brand is balabala. Under the background that the men's and women's wear market tends to be saturated, the children's wear industry is still in the growth stage, and the children's wear market has a large room for growth.
The market capacity of women's wear is large: according to statistics, the per capita consumption of women's wear in China is increasing year by year. With the improvement of women's social status, the improvement of per capita income level and the constant pursuit of fashion and beauty, the consumption of women's clothing will accelerate in the future.
3. Emotional consumption and functional consumption
Women tend to spend emotionally when shopping. As long as the product touches her, even if the demand for this product is not high, she will buy it, especially when buying clothes. "A woman's wardrobe is always missing a dress", and the next one is of course which one. Women will buy different styles of clothes according to their own occasions, such as leisure, commuting and traveling. , but also the pursuit of fashion and trends.
Children's wear is a functional consumption. We often buy clothes for our children to meet their basic dressing needs. Children grow fast, and many clothes are basically worn for only one season, and they can't be worn after one year. They don't have many different scene needs in clothing like adults. Therefore, it is more rational to buy clothes for children and pay more attention to the quality and cost performance of clothes.
4. The life cycle of customers is different.
The customer's life cycle refers to the time from the beginning of TA's contact with our products to the complete termination of purchasing products.
The customer life cycle of children's wear brands is often long, because the age span of children's wear is large, and infants, infants, middle-aged children and older children can be divided from 0- 12 years old. If you do a good job in maintaining old customers and cultivating loyal fans, it is possible for TA to spend about 10 years in your home.
The customer life cycle of women's clothing brands is relatively short. Due to the randomness of women's shopping, they pay attention to styles and styles around the age of 20, quality and texture at the age of 30, and the limitations of brand positioning, it is difficult to spend in the same store for seven or eight consecutive years.
No matter what you do, the most important thing is love. Only if you like it, can you have the enthusiasm to do things well. On this basis, compare the development prospects and rising space of children's wear and women's wear, see which field you are better at, choose the one that suits you after judgment, and move forward step by step.
How to choose is up to you.