Cocobella is a well-known high street fashion women's clothing brand in China, which belongs to Beijing Feiliwende Trading Co., Ltd., and focuses on providing fashion clothes for new women with psychological age of 25-35. COCOBELLA's design team is based on the ready-to-wear of major shows, integrating popular elements, exquisite craftsmanship and reasonable prices to provide consumers with fashionable and internationally popular clothing items. Brand plays a high fashion role to a certain extent, rejecting imitation and imitation, and is committed to providing dress guidance for urban women who pursue strength, neatness and fashion. COCOBELLA's product prices range from 69 yuan to 1.699 yuan, ranging from low-priced products to high-end styles. The brand has a moderate popularity in online sales and is positioned as a second-line brand.