The key point of window display-model display. We should do the following two things:
A. collocation harmony: the style harmony between models. Whether it is clothing or jewelry, watches or models, the harmony between items can let customers know the brand positioning and the main products outside the store.
B. Color fusion: The combination of window products with the same color gives people a strong visual impact and can effectively improve the rate of entering the store. Color integration also includes other arrangements in the window, such as decorations and advertising pictures.
Color division includes the following three points:
A. overall color division: customers first choose to enter the store through beautiful doors and windows. After entering the store, the first thing they see is the overall display effect of the store. It can more clearly divide the overall color region of the store.
B. Tone of each color system area: divide the color system according to the store layout, and then determine the color of each color system area.
C. Display and combination of various color system areas: After the colors of various color system areas are determined, the items in this area are matched and combined according to the color system.
Application skills of soft packaging design;
1, the proportion is rational, concrete and standard, but the scale is perceptual and abstract. If you have no special preference, you might as well use the ratio of 1: 0.6 18 to divide the space, which is a very pleasing and effective way.
2. Overweight soft clothes will make people feel depressed and dull; Being too light will make people feel frivolous and impetuous. Pay attention to the matching of colors.
3. Rhythm and prosody are realized through the differentiation of volume, the alternation of virtual and real space, the arrangement of components, the change of length, the insertion of rigidity and softness, and so on. Specific techniques are: continuous, gradual, ups and downs, staggered and so on.