At the press conference of 65438+1October 26th, La Perl A * * exhibited 40 sets of underwear and pajamas, with black as the main color and light blue, milky white and other elegant colors. Especially at the end of the press conference, supermodel naomi campbell was invited as the final model. Naomi appeared in black lace underwear, which was the biggest highlight of the whole conference.
The global marketing director of La Perla said in an interview: "We don't want to start with the elements of ready-made clothes, but we want to be rooted in our traditions, so the clothes we design can not only be worn by women in private." From La Perla's show, we really feel that many clothes can be worn in public without losing the unique sexy comfort of underwear.
Because of the strict requirements, the costumes of haute couture show have always been the pyramid tips in the show. A brand that wants to produce haute couture must have a studio in Paris, be able to participate in two women's exhibitions held by Haute Couture Women's Association in June and July of 65438 every year, and be approved by the French Ministry of Industry before it can be named "Haute Couture". La Perla opened a high-definition series, which can be said that this brand has risen to a new height in the field of luxury underwear.
As a representative of luxury underwear, La Perla has been pursuing excellent design and quality since its establishment. 1954, founder Ada Masotti started to run the first shop in Bologna. Ada was trained in bra making in the studio in her early years. With the resources of Bologna High-end Fabric Center, La Perla's first corset shop started with its own luxury fabrics.
In the 1970s, when feminism prevailed, many women took to the streets to burn bras and seek liberation. But Amanda bra from La Perla is still very popular. From 65438 to 0975, Olga Masotti, Aba's daughter-in-law, also designed the first beach dress, thus expanding the business in Rapella.
1986, La Perla launched her own perfume. After entering the 2 1 century, La Perla gradually divided the products into more levels. In 2002 and 2003, Black Label series for women's wear and sexy pajamas were launched successively.
In 20 12, French designer An Ge-Paul gautier, who was the artistic director of Hermes, released a limited edition underwear in cooperation with La Perla.
At the beginning of 20 13, La Perla opened a flagship store in Beijing Qiaofufang Grassland. So far, La Perla has opened six stores in Chinese mainland.