Because color can affect people's psychological and emotional problems to a certain extent, many fashion designers choose to use color to convey a fashion attitude or concept to consumers when matching colors. At present, many large clothing brands will have their own representative colors. If the consumer groups of clothing brands are young people, they will choose some bright colors as representative colors, while older people generally choose black, white and gray as representative colors, because the clothing design of black, white and gray is not only versatile, but also helps people to show a calm and sophisticated feeling. In addition, when designing clothes for people in a certain industry, fashion designers can infer the colors and styles suitable for such people by understanding the status and living environment of their consumers in the industry.

(A) the social and cultural symbolic significance of clothing color

The development of the times has created different cultural connotations and spiritual civilizations. Fashion designers skillfully use this difference to present colors in fashion design, which can bring different visual enjoyment to consumers. This fashion design method can not only deepen consumers' understanding of a social and cultural phenomenon, but also promote the progress of fashion design industry.

(B) the aesthetic significance of clothing color

There are many different colors in the world, and their symbolic meanings and connotations are generally different. So everyone can choose clothes that suit them according to their own understanding and perception of color. The choice of these clothes can not only highlight the individual characteristics of consumers, but also fully show their status in society. Bright colors can leave a lively impression, while elegant colors can leave a calm impression.

(C) the practical function of clothing color

The choice of clothing color will also be influenced by the consumer's industry. People with special occupations need to wear some bright colors. For example, sanitation workers need to wear yellow or orange clothes to work, which can serve as a warning to vehicles on the road. And some soldiers who need to fight in the wild need to wear camouflage or green clothes to achieve camouflage; Programmers who have been working in the office for a long time need to wear some colorful plaid shirts to alleviate their anxiety and depression, because colorful clothes can help programmers adjust their emotional state to some extent; Doctors who work in the operating room for a long time need to wear green clothes all over, because people's blood is red, and the recognition of a color will be reduced when their eyes look at it for a long time, which greatly increases the risk of surgery. Therefore, in the process of fashion design, fashion designers need to match cold and warm colors according to the functional needs of some special occupations.