HM is hennes &；; The abbreviation of MauritzAB, founded by Erling Persson in 1947 in Vsters, Sweden, mainly sells clothes and cosmetics.

The brand name of H & ampm is "H&", which is a combination of "Hennes" (Swedish meaning "she") women's brand and "Mauritz" men's brand, each with its initials. Mi Lao H& is located in Storagan Street, Sweden; M shop is the first H & ampm store. At that time, it was only called "Hennes" and only women's clothes were sold.

1968, the company acquired the "Mauritz Widforss" clothing store selling hunting equipment and men's wear, and then the company began to sell men's wear.

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H & ampm infringement incident

At the beginning of 20 18, H &；; M released a new male sports series "New Routine", in which a group of photos and videos were taken based on the street works of American street artist Ray Walker.

Knowing that his work was misappropriated without authorization, Leiwalker quickly gave it to H &；; M sent a lawyer's letter. H & ampm did not immediately revoke the relevant photos and videos, but countered Leiwalker at the court hearing on March 9, asking the court to determine that they did not infringe.

The reason given is: your work has been tampered with in public, which belongs to the destruction of public property! Therefore, its copyright belongs to everyone, and we naturally do not constitute infringement!

The copyright of street works has always been a concern of street art circles. This statement by H & ampm has attracted the hatred of many street artists. In order to protect the rights and interests of artists, the famous street artist KAWS began to speak on Instagram. I hope everyone will pay attention to this incident. He gave it directly to H &；; M painted a grave and declared the brand dead (at least in the graffiti world).

People can't get used to H &；; M-style plagiarism-many fast fashion brands in everyone's mind are suspected of plagiarism, which is nothing new. H & ampm has been "borrowed" more than once.

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