Creative conception is an indispensable part of product packaging design, and good conception determines the design orientation, design concept and style of packaging. The core of packaging design thought is to consider what to display and how to display these two problems. The following are the specific methods shared by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.):

1, inspired by logo. Start with the product name, and then use it as the main design element to carry out creative conception.

2. Start with commodity raw materials. Comprehensive consideration. Now this design method is widely used in the field of packaging design, such as: the packaging of various juices, the realistic image of using fruit raw materials and so on.

Zhonghui design original packaging design

3. Considering the origin of the product. Attract the audience's attention with distinctive visual elements such as exotic customs, scenery and pastoral scenery of raw materials.

4. Use aesthetic graphic images that people like to see and hear. For example: beauty, flowers, animals, scenery, ethnic customs and so on.

5. Look at serial design from the perspective of company image. On the basis of the overall corporate image, pay attention to the unity and continuity of corporate image and product packaging.

6. Start with the users of the product. Understand their interests, tendencies, and find appropriate performance elements to express. For example, men's products use rough visual images, while girls' products use visual signs of youth.

7. Start with the usage scenario of the product. Taking form as the starting point, Lenovo design elements can make people feel immersive.

8. Use graphics related to the product to show the product. For example, pure water is represented by the image of snow-capped mountains and clear lakes, and drinks and sporting goods are represented by exciting competition scenes.