NEH is the abbreviation of Nico brand. This brand was originally founded by Czechoslovakian businessman JanNehera in 1960s and 1930s, and it is famous for its exquisite craftsmanship and high-quality fabrics. In 20 14, SamuelDrira took over the design, remolded the Nehera brand, and began to emerge in Paris Fashion Week, becoming a representative of minimalist fashion. Clothing company is a commercial entity specializing in clothing design, production, sales and related services. These companies have their own team of designers, creating new styles and series according to fashion trends, market demand and brand positioning. In terms of production, garment enterprises have their own production teams, or outsource production to their own manufacturing factories. The sales link is carried out through various sales channels, including physical stores, e-commerce platforms, wholesalers or online stores that directly face consumers. Besides design and production, clothing companies also need to carry out marketing activities to enhance brand image and promote sales, including advertising, social media marketing, public relations activities and cooperation with fashion bloggers and opinion leaders. Clothing enterprises also need to effectively manage their supply chain, ensure the stability and timeliness of raw material supply, and optimize inventory management and logistics distribution to reduce costs and meet market demand.