According to the statistics of Shanghai Municipal Commission of Commerce, in 20 18, 835 international brands opened their first stores in Shanghai * * *, of which 30/kloc-0 stores nationwide, accounting for half of the country. While the "first store economy" continues to lead the country, Shanghai has also achieved remarkable results in building a global new product launch site. More than 3,000 brands launched global new products in Shanghai. Last June165438+1October, the first China International Import Expo launched more than 5,000 new products. In the upcoming 20 19 autumn and winter Shanghai Fashion Week, "the first show of global fashion products in Shanghai" will be further concentrated.
The reporter learned that this season's opening show was led by Reebok Reebok, and the new product was launched at the Xintiandi show of Shanghai Fashion Week. In addition, China fashion designer Tan will also take his personal high-end ready-to-wear brand onto the stage of the Shanghai General Chamber of Commerce. International brands such as Jenny Packham, Britain's favorite brand of Princess Kate, Faith Connexion, a French emerging design brand, and NICOLE MILLER from new york will also launch new products during Shanghai Fashion Week.
In addition to providing a stage for internationally renowned high-end brands to launch new products in Shanghai, the initial intention of Shanghai Fashion Week to support local original designs remains unchanged. Nowadays, Shanghai is not only the city with the largest concentration of independent designers in China, but also gathers superior resources to build a gradient ecological chain from start-up independent brands to mid-to-high-end mature design brands. In addition to the cutting-edge designers such as ANGEL CHEN, /TONG, YIRANTIAN, 8ON8 and XIMONLEE, SUSAN FANG and Caroline Hu, who were shortlisted for the 2065 438+09 LVMH Young Designer Award, and at-one-ment and Zickness of Waning Huang also joined the official agenda of this Shanghai Fashion Week.
At the same time, in order to achieve the goal of building Asia's largest ordering season, MODE Shanghai Fashion Show has also combined six distinctive fashion trade platforms, namely Shitang, Ontimeshow, DFO, Alter, Tube and not Showroom, to form a fashion week business system, bringing together more than 1 100 fashion brands from more than 30 countries, which are located in Huangpu, Changning, Jing 'an and Nanjing.
In addition, the Organizing Committee of Shanghai Fashion Week also announced that Shanghai Fashion Week was officially approved by the State Administration for Industry and Commerce (now the State Administration of Market Supervision) at the beginning of this year and became a national registered brand trademark. Some insiders said that this milestone achievement not only recognized the value of the Shanghai Fashion Week platform, but also reflected the country's emphasis on intellectual property protection and its determination to further promote the optimization of the city's business environment.