In recent years, the production strength of animation content in China has been further improved, and the types and themes have become increasingly diversified. Under the background of national policies, funds, base construction support and Internet development, animation production clusters are constantly emerging, animation display and trading are active, animation production is increasingly closely integrated with mobile terminals and the Internet, and the market scale is steadily expanding. At present, China's animation industry is in a stage of rapid development, which can be called the golden age of rapid growth of cultural consumption capacity and level. The animation industry in China will be in a period of rapid growth for a long time to come, with the continuous expansion of user scale, increasing market demand and continuous improvement of policies and measures, which will promote the further development of the animation industry. The integration of upstream and downstream of the industrial chain, the development of the whole era and the localization of IP have become the development trends at this stage. The ultimate goal of the development of animation industry in China is to benchmark Hollywood in the United States, and there will be giant enterprises that set foot in the upper, middle and lower reaches of the industry and realize diversified business development. Therefore, more and more head enterprises and star enterprises are not satisfied with only setting foot in a single field, and begin to extend their business tentacles to the upstream and downstream of the industrial chain. The spending power of adults is obviously greater than that of young people. With the continuous development of downstream derivatives, it has become an inevitable trend for China animation industry to develop to all ages. In the content trend, in recent years, the frequency of domestic characteristic IP appearing in China animation is getting higher and higher, especially the myths and legends are well received by the market.
With the rapid growth of the animation market in China, the animation derivatives industry in internet plus has also experienced explosive development. According to the Report on Market Competitiveness Analysis and Investment Prospect of Animation Derivatives Industry in internet plus, China from 2023 to 2029 released by Market Research Online, the scale of animation market in China reached1.31.1.70 billion yuan in 2065, and reached 43.8+0.7 billion yuan in 2008, making it the leader in the global animation derivatives market. The development of animation derivatives industry in internet plus has been strongly supported by the government and the market, and the future development trend is also very obvious. With the development of social economy, consumers' preferences are constantly changing. The brand building of animation derivatives industry in China will also be strengthened, the variety will continue to increase, and the technology and materials will be constantly updated to meet the needs of consumers. Better attract consumers.
At present, the development of China internet plus animation derivatives industry is mainly promoted by four aspects, namely, policy guidance, industry alliance standardization, active participation of service providers and platform competition. First of all, policy orientation is the core driving force for the development of animation derivatives industry in internet plus, China. The government has taken a number of policies and measures to promote the development of animation derivatives industry, such as encouraging the manufacturing of animation derivatives, encouraging the listing of animation derivatives industry, and strengthening technological innovation of enterprises. Secondly, the standardization of industrial alliance is also an important factor in the development of animation derivatives industry in internet plus, China. Many industry alliances have contributed to the development of the industry and promoted the development and standardization of the industry. At the same time, service providers are actively participating in and developing the animation derivatives industry in internet plus, providing a series of reasonable solutions to meet the different needs of the industry, such as overall solutions, traffic distribution services, user operation services, brand public relations services and so on. Finally, the animation derivative industry in internet plus is also driven by platform competition, which provides consumers with rich animation derivatives, meets the needs of consumers and promotes the development of animation derivative industry in internet plus, China.
The animation derivative industry in internet plus, China has developed rapidly and has a bright future. At the same time, the industry should strengthen the investment in technological innovation and product innovation to meet the richer needs of users and promote the faster development of the industry. In addition, in the future, the development of animation derivatives industry in China will continue to deepen online marketing, further expand market share by using social media platforms and e-commerce websites, and enhance brand awareness and brand image. Generally speaking, the market scale and future development trend of animation derivatives industry in China are very optimistic, which will bring more development opportunities and potential for animation derivatives industry in China. In the future, the animation derivative industry in China will be further expanded, providing more convenience for consumers and bringing more development opportunities.
On this grand occasion, the 9th China International Animation and Derivatives Authorization Exhibition (CAWAE) hosted by Han Weixinheng, the organizer of ChinaJoy, will be held in Shanghai New International Expo Center from July 28th to July 30th, 2023. As a well-known professional exhibition in the vertical field of animation and derivatives held in the same place as ChinaJoy, China International Animation and Derivatives Authorization Exhibition (CAWAE) integrates the functions of animation brand display and authorization, and peripheral sales of derivatives. Exhibits include comics, animation, animation derivatives/peripherals, fine hand-made/model play, secondary clothing and other rich exhibits. Combined with China's most influential professional Cosplay event "ChinaJoyCosplay Carnival" finals, "Dancing Exquisitely-ChinaJoy National Dance Company Festival" finals and other official large-scale activities of ChinaJoy, it has become a paradise for anime fans and cosplay lovers.
With the vigorous development of animation culture and creative industry in China in recent years, more and more internationally renowned animation brands have begun to pay attention to the China market. ChinaJoy attracts hundreds of thousands of live audiences every year, which is highly consistent with the target audience of animation companies, and the enthusiasm of animation brands is increasing year by year. By then, the world's most popular animation brands, copyright owners, comic artists, game producers and other outstanding practitioners will gather here to build a platform to promote better interaction and cooperation in the industry and constantly break the development bottleneck for the popularization and development of animation culture. On the occasion of the 20th anniversary of ChinaJoy, driven by good development opportunities and highly recognized by enterprises, the organizers will further concentrate the superior resources of the industry, provide a broader platform for animation and derivative enterprises, and promote a new wave of superior publicity. Animation companies, comic book companies, film and television companies, individual creators of animation, derivative companies, publishers, distributors, toy companies, product agents, investment institutions and other enterprises can all find target audiences and exhibition platforms here, which will undoubtedly collide with more diversified cooperation modes and opportunities and bring more exhibition content to hundreds of thousands of live audiences!
For ChinaJoy's participation sponsorship, please consult the organizer's staff:
Participate in sponsorship
Liu :Liubaichen@howellexpo.net
Ms Zhu: Madam.
Teacher :Shijin@howellexpo.net.
Ms. Liu :Emily_liu@howellexpo.net
Ms. Yang: Madam.
Qi :Weber.qi@howellexpo.net
Media publicity
Ms Zhu: Madam.
Wang :Chris_Wang@howellexpo.net