PALACE's full name is PalaceSkateboards. Just like seeing its name, PalaceSkateboards is full of skateboarding spirit. The first flagship store is located in Brewer Street, SoHo, London. In addition to clothing, shoes and accessories, skateboarding is the first thing you see when you enter the door.
Speaking of design, the design style adopted by Palace is also the core concept of many brands in Europe and America: "Less is More". For example, companies such as Apple and Supreme all rely on this idea. There is no very grandiose design. A dress sometimes has only one trademark, which is enough.
It is not surprising that Palace Skateboards is now the hottest brand in Britain, not only because of its cultural spread in the skateboarding field, but also because of the brand's emphasis on products. Palace also runs through the concept of skateboarding when designing every single item, which is also liked by many young people who are keen on street culture. After all, the product is cool, and people who like it will naturally want to have it.