Uniqlo is a best-selling brand in Japan, and its products are characterized by modernity, fashion, simplicity and generosity. Uniqlo was founded in 1963. It started as a clothing store selling suits. Liu carried out a drastic reform on Uniqlo, introduced the hypermarket model for the first time, and realized the operation of the store through a unique commodity planning, development and sales system, which kept Uniqlo operating at a low cost and triggered a hot sale of Uniqlo.

Uniqlo is mainly aimed at the public in China, and Uniqlo is also a cheap clothing brand in Japan. Overall, Uniqlo has a good cost performance. Uniqlo's clothes have solid workmanship, exquisite materials and a simple and fashionable style, so Uniqlo has a good reputation and popularity all over the world.

Uniqlo's business philosophy:

Uniqlo, the core brand of Japan Fast Retailing Company, has a unique business philosophy, that is, "producing and selling clothes suitable for everyone". According to the usual understanding, the most taboo of clothing is to obliterate individuality. Generally, brand-name clothing with background has market segmentation standards and target consumer groups, and is widely popular in the market with its distinctive personality. However, Fast Retailing Company, which is good at producing and selling casual clothes, does the opposite, and publicly declares that Uniqlo clothes are suitable for people of any age.

They believe that "personality does not exist in clothes, but is reflected by people who wear clothes", and that clothes themselves have no personality, and only through the collocation of people who wear clothes can personality be reflected. Its unique interpretation of clothing personality is very personal in itself.