The purpose of brand design is to shape and convey the unique image and value of a brand, so as to establish brand recognition and memory among consumers and enhance brand recognition and emotional connection.
Specifically, brand design can help enterprises to carry out brand strategy planning and planning, determine brand positioning and core values through in-depth understanding of the enterprise itself and the market, and then transform these concepts into specific visual images and logos through creativity and design means, formulate corresponding brand strategies, and ensure the consistency and coherence of brand images.
Good brand design can not only make people identify brands quickly and accurately, but also form positive brand associations in consumers' minds, enhance brand reputation and trust, and enhance brand competitiveness and market value.