1. Low cost: Recycled cotton is processed from waste scraps, cotton scraps and other materials produced in the textile process, and the cost is low.

2. Environmental protection: the use of recycled cotton can reduce the waste of waste textiles and reduce the environmental burden.

3. Sustainability: A business model based on reusable and sustainable materials is the only way to maintain the sustainable development of the fashion industry. HM is one of the largest users of sustainable cotton in the world. Using recycled cotton can promote the sustainable development of textile industry.

In a word, the use of recycled cotton in HM not only reduces the cost, but also contributes to environmental protection and sustainable development.