Let's start with zara. Zara's display must be upgraded from the lower level. Must have entered the store at first. The head office is abroad and the domestic head office is in Shanghai. Without a brilliant record of ten years and eight years, it wants to enter the decision-making of window design. . It was a dream.

Second, exhibitors have always been a hard job. At present, less than 1% of domestic enterprises have exhibition departments, and less than 1% have specialized cabinet design departments.

There are two ways to design windows. . . It is a professional company that specializes in exhibition design for various companies, that is, consulting exhibition institutions. This kind of affirmation can't just let you design windows. The earliest I know, such as Water Curtain Tiancheng (a subsidiary of Shenzhen 998 Training Institute), only used window design as a publicity stunt, and rarely really publicized the designed window.

Or the prop company that took over the window design. There is this kind, but it is even more impossible to show it directly in the window. Many of them are only designed by the head office and assisted by the company. There are not one or two designers in the country.

The third window design is not as simple as you think, and the high priority of space color is secondary. Don't think that graduation is enough.

The most difficult thing is to promote strictly in line with brand positioning. . You think you can just design it without realizing it.

In short, do it in a down-to-earth manner, and don't think that drawing will cost a lot of money. Window display is a high cost of promotion. Can the burden of brand image be a joke? Who dares to let you participate without experience, let alone design independently?