As a sponsor of Beijing 2008 Olympic Games dresses and home textiles, Hengyuanxiang provides a complete set of etiquette equipment, which is its unique "right" as an Olympic sponsor. On August 8, 2008, at the grand opening ceremony of the Beijing 2008 Olympic Games, Hengyuanxiang provided all etiquette equipment for the China sports delegation and formal attire for the technical officials of the International Olympic Committee. This was the first time that China enterprises had the honor of being Olympic sponsors at the Olympic Games.
Hengyuanxiang launched a competition at home and abroad for this purpose, and designed etiquette equipment for the China delegation of the 2008 Olympic Games. This is the first time that China has comprehensively explored the colors and tones of etiquette equipment for the China Olympic Games. Therefore, both designers and ordinary people expect to express their ideas, opinions and suggestions on this kind of etiquette equipment through some channels, and various opinions and debates are discussed in full swing on the Internet. The focus of the debate is on the following aspects: which is more suitable for China team, Chinese tunic suit, cheongsam or suit? National auditions or professional design? What elements of China can represent the spirit of China?
At present, various arguments are still going on, and many famous athletes have also expressed their personal views on this. Yang Wei, a male gymnast from China, said, "Dragon is an important element that most people in China, including foreigners, agree represents China, and this can be taken into account in the design. The two Chinese characters' China' first appeared on etiquette utensils, and later went international and were replaced by English' China'. Now the Olympic Games will be held in China, which is a good opportunity for everyone to know the Chinese character' China'. " Badminton player Zhang Ning thinks from a female perspective: "Girls' clothes must be bright, such as pink, yellow and red. Anyway, I personally like brighter colors, and I think female athletes should wear skirts. "
Chen Zhongwei, vice president of Hengyuanxiang, who is in charge of the Olympic etiquette costume design competition, said that at present, various design schemes are still in the process of collection. This Olympic costume design is aimed at designers at home and abroad, and many classic creative designs have indeed emerged. Among the designers in China, Hanfu, Tangzhuang and Qipao, which are quite representative of China, have been further sublimated. There are also many excellent works on design problems abroad. As for the ceremonial dress for China Olympic Games, what scheme will be adopted? He said that by the countdown to the 2008 Beijing Olympic Games 100, all the answers will be revealed.
Who is truly recognized and remembered by the public in the hustle and bustle of Olympic marketing?
This may be a funny result.
In a recent survey by Ipsos, some enterprises are not Olympic sponsors, but they are firmly regarded as Olympic identities by the public.
Many facts in the past have proved that whether you are a real Olympic sponsor or not, once you are recognized by the public, your sales will increase.
In the sportswear industry, 82% people regard Li Ning as an Olympic sponsor, 70% people regard Nike as a sponsor, and the real sponsor Adidas has only 69% recognition. It can be said that among all non-Olympic sponsors, Li Ning has benefited the most.
Except Li Ning, it can be seen from the survey results that China Unicom, Mengniu, Nike, Industrial and Commercial Bank of China, China Telecom, China Construction Bank, China Life Insurance, China Ping An, Pepsi Cola and Pacific Insurance are not official partners or sponsors of the Olympic Games, but these non-sponsor brands account for 1 1 in the awareness rate of the top 20. Among them, Mengniu has a higher awareness rate than Yili, China Telecom has a higher awareness rate than Netcom, and Nike has the same awareness rate as Adidas.
It can be seen that the Olympic Games is not only a feast for sponsors, but also a feast for non-sponsors. They can shine with their own wisdom, even more dazzling than sponsors. ...