According to relevant public information, the predecessor of Pure was Yi Gu Chun, and Yigu was officially renamed Pure in 2006. Both of them belong to the same sister brand, the same developer and the same brand designer, so Pure and Gu Chun are sister brands.

Pure is a fashion casual clothing brand under Dongguan Pure Group Co., Ltd., constantly exploring beautiful and fashionable moments, and integrating comfortable, fashionable and confident dressing concepts and life attitudes into every customer's life.