KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been very popular.

1970 In August, KENZO organized the first small fashion show in the alley near his specialty store. Although the venue was simple, with only 20 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in 1 1 month, KENZO's works appeared on the cover of ELLE. Since then, his fashion illustrations have often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career.

KENZO's design style:

1, free space: The first principle of his design is "natural fluency and free movement", which refers to the pursuit of structure and respect for the body. Kenzō Takada is the first fashion designer to adopt the traditional kimono-style direct cutting technique. Without any discount or hard materials, he can keep his clothes straight. He said: "Through my clothes, I am expressing a spirit of freedom, which is simple, pleasant and light in terms of clothes."

2. Exotic customs: His inspiration ranges from South American Indians, Mongolian princesses, Turkish maids with traditional Chinese patterns and figures to Spanish knights, just like having experienced an unforgettable journey with him. It bears the dazzling national light of various countries, waiting for people to explore, especially his preference for the magnificent and mysterious colors of the East, which enables him to integrate different national characteristics.

3. Rainbow Tone: He imagined the four seasons as summer and transformed exciting patterns in color. Red, bright purple, dark eggplant, khaki, oil blue and other deep wine colors with national characteristics are often used by him, forming a colorful combination with a warm feeling, which combines into a stronger effect and sets it off.

4, happy flowers: KENZO's patterns are often taken from nature, he likes beautiful small creatures such as cats, birds, butterflies, fish, especially flowers. Including flowers of nature, China Tang suit and traditional patterns of Japanese kimono. He used thousands of dyeing and combination methods, including hand-printed batik handed down by his ancestors, to express flowers, so that his fabrics always showed a fresh and pleasant appearance.

The above contents refer to KENZO_ Baidu Encyclopedia.