Round after round, South Korean storms keep pounding China. At present, the domestic clothing market has been swept by a family storm, and the clothing sales with parent-child clothes as the selling point are showing an unprecedented hot atmosphere. Just as the competition in the parent-child clothing market is in full swing, recently, Han Xishan's parent-child clothing has surfaced, raising the banner of landing in China in an all-round way and standing out in the same industry in a short time. New profit growth point of China garment industry. China clothing has a market capacity of nearly 100 billion, and various clothing brands are vying for it. Traditional clothing is mostly based on celibacy, and only targets at single mass consumer groups such as women and children. Throughout recent years, the domestic clothing market has been in a downturn, and the business of local enterprises is bleak. However, the appearance of parent-child clothing series broke the long-standing hard ice in the market, created the miracle of clothing industry sales in that year, and formed a unique and beautiful landscape. The arrival of parent-child clothing has ignited the consumption desire of family clothing in China and has become one of the markets with great development potential in the domestic clothing industry. Han Xishan's parent-child clothing took a fancy to this market prospect and grasped this market opportunity. With a keen sense of smell and unique innovative spirit, it has become a striking dark horse in the same industry in a short time. In the fierce competition of parent-child clothing market, Han Xishan's parent-child clothing can still come from behind and stand out. Its unique innovation concept is an important factor for its success, because the life of an enterprise lies in innovation, and market competition depends on innovation. Han Xishan's parent-child clothes can also grasp the needs of consumers in time, make a rapid market response, and constantly introduce new clothes suitable for different seasons, different age groups and different consumer groups according to the changes of seasons, thus occupying the fiercely competitive parent-child clothes market in China. The alienation of family ties is the basis for the formation of parent-child clothing market. Analyze the reasons why the parent-child clothing market is hot, mainly because of the indifference between people in modern society. Ultra-intense workload makes people's work pressure more and more serious. In addition, some other things besides work, such as charging and studying, occupy almost all the time outside work, and the free space is shrinking. When time is squeezed, people's emotions are also squeezed. As a result, people have little extra time to spend with their relatives except eating and sleeping, that is, working and studying, which leads to the indifference of family members. Talking on the phone with my family once in a while has become my most extravagant way to express my feelings. However, people's demand for feelings has not weakened, but has become more intense. Because feelings are the most precious and beautiful things in the world. As a result, people are no longer confined to burying their heads in work, but also begin to seek spiritual freedom and pay more attention to building the warmth of their families. Han Xishan's parent-child clothing is the product born under this historical condition. It caters to the trend of the times, so it can quickly become popular.