Oreglia, Italy, 2000. S.P.A (O 'Reilly Company) opened Florence in Hong Kong.
In September 2000, Guangzhou Florence Clothing Co., Ltd. was established, and the company joined hands with AURELIA of Italy. S.P.A (Aurelia Company) fully represents its brand Florence.
200 1: Beijing 1 store opened.
April 2003: The 50th exclusive store opened in Shanghai, and basically completed the laying of sales network in China's first tier cities.
July 2003: In order to meet the market demand of Florence in Greater China, Florence established its own factory in Guangzhou-Guangzhou Zhuosheng Garment Factory.
2006. 1: The 80th exclusive store in China opened in Guangzhou Baiyun Airport.
February 2007: Florence joined hands with Mission Hills Golf Marathon to experience the life of an elegant gentleman.
Since 2008, the company has cooperated with CCTV3- Art Life, Phoenix Satellite TV-One Tiger and One Talk, and CCTV as the clothing sponsor of the host of the program.
May 2008: Guangzhou Fulansi Leather Co., Ltd. was established, moving towards brand diversification and comprehensively enhancing brand value and enterprise value.
2008. 10 Anna, the chief designer of Florence, Italy, entered Florence.
July, 200918: A press conference was held in Florence, Great Hall of the People in Beijing, officially announcing the establishment of Guangdong Florence Group.
July 2009: At the same time, an important fashion activity sponsored by Florence Group was launched.
The Prelude of the Annual Awards Ceremony of Top Models in China —— Florence "Gentleman" Elegant Men Selection Competition
2009: Complete the network layout of 200 stores nationwide. ...
Nowadays, Florence brand has established a perfect marketing network system in high-end department stores in Beijing, Shanghai, Guangzhou and other places, and has covered high-end department stores in first-and second-tier cities in China with rapid development.
20 1 1: Florence Group cooperated with Beijing Film Studio for the first time and became the sole clothing brand sponsor partner of its brand-new racing theme fashion action movie Legend.
20 1 1 Florence Hand-sewn Fur National Tour Exhibition