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Betting on the China market while raising prices, how long can Uniqlo remain the "king of retail"?
Uniqlo put its main market in China, but now it secretly raises prices, which also makes many netizens complain that it is not worth it. Because the product quality and innovation didn't keep up before, Uniqlo itself won at a low price, and now the price increase of Uniqlo will inevitably lose its position as the king of retail.

1. Uniqlo has quietly raised its price. Uniqlo has thousands of stores in China, and has been favored by China people at preferential prices. Especially when the seasons change, Uniqlo will have a lot of discounts, which is also people's favorite moment. But now it is found that Uniqlo has secretly raised the price. Uniqlo, which has been using the slogan of low-cost clearance, sells its products more and more expensive. This time, the quiet price increase has also attracted the attention of netizens. Everyone thinks that if the price of Uniqlo really keeps rising, it is not worth buying.

Second, the reason for the price increase of Uniqlo This is because many people find that Uniqlo seems to be more expensive. In fact, this is also because of the epidemic this year, which led to a sharp drop in sales of fast fashion brand Uniqlo and increased costs. Coupled with the large number of stores, natural profits have declined. In order to support the company's operation, Uniqlo quietly raised the price. Uniqlo has been betting on the China market for a long time, but now the price is rising quietly, not because people think it is unaffordable, but because it is not worth it. Because people pay the most attention to brand quality and a series of reasons when buying clothes, and the current price increase of Uniqlo will make people feel that the previous products have spent more money, so they naturally don't want to buy any more.

Third, the status of the king of retail is not guaranteed. Nowadays, when fast fashion brands enter China, they will find that the competition in the clothing market in China is extremely fierce. Uniqlo has always occupied the position of the king of retail at a low price. The price increase now will inevitably make this position insecure, and it may even be replaced by other clothing brands in the future.