Yes, Boss is a first-line brand. Boss is a well-known brand in Germany, and its clothing enjoys high popularity and reputation all over the world. Boss is famous for its high-quality design and excellent production technology, and its products are highly sought after in the fashion world. In addition, Boss also launched many popular perfume series, which is also a first-line brand. As a first-line brand, the boss not only has advantages in product quality and design, but also has extensive recognition and influence in the market.