Although "factory store" is still a new term in China, from its concept definition, its essence is still a brand discount store. Compared with outlets and many brand discount stores, it has the characteristics of small scale and single brand. Compared with general professional brand stores, "factory stores" have their own characteristics in image, goods, price and service, among which the superiority of year-on-year price is the only magic weapon to attract people.

As a "factory store" of discount stores, its products are generally not new and hot-selling products in the season, so it is difficult to attract Nike fans and other people. In addition, as a "factory store", in addition to supermarket-like shelf display, we must also ensure that the supply is sufficient and the price can really be discounted to consumers.

In addition, the foreign retail market has developed for several years, and it has experienced a progressive process from department stores, supermarkets, specialty store and discount stores. However, the process of increasing the capacity of the retail market in China is too fast and too short, especially with the emergence of many discount stores, it is inevitable to talk about discounts and play with new concepts.

What are the "factory stores" abroad like?

The concept of "factory shop" originated in western countries, and it is a shop directly opened by the factory. The goods in factory stores are much cheaper than similar goods in commercial streets. The main products are surplus or overstocked products and out-of-season products. As a new retail model, "factory store" will make the brand more popular. This business model just meets the needs of these consumer groups. For manufacturers, "factory store" has a series of trading functions such as display, auction, sales and logistics, which will drive the healthy development of the entire clothing industry.