At present, the market environment is uncertain, inflation is high and consumption expectations are not strong. However, the competition at all levels of the clothing industry is still fierce, employment is tight, and operating costs such as wages are rising, but the momentum of keeping retail prices consistent with the market or CPI is weak.

It is not convenient for large-scale expansion, for example, international brands enter the domestic market too quickly and too widely, and local brands have brand awareness, but lack practical skills or resources or willpower; National macro policies and taxes; The guidance of consumption and funds and so on.

But as a concrete operation, it is very normal to survive the fittest, which is also the survival law of the clothing market. Still need to combine their own situation, down-to-earth forge ahead, do a good job in daily business. There are sunsets and sunrises every day.