Hush puppy brand casual shoes and clothing entered the China market in 1997 and 2000, and the brand was founded by Mr. Jim Muir. In addition to casual shoes and clothing for men and women, children's wear, bedding, watches, backpacks and glasses are also introduced.

Brand tenet: 100% RELAX is the tenet of hushing puppies. Underwear is comfortable to wear and fully meets the requirements of modern people.

Scale: Hush Puppy has represented the whole world 120 countries and more than 2,000 cities. In 2004, in the United States, the annual turnover has reached $654.38+0.2 billion, and the global turnover has reached more than 2.5 billion.

Extended data

The origin of the name

1958, Mr. Jim Muir, the salesman of American Wolflin Group and the founder of Hush Dog, is struggling to find a brand name that can express comfort and nature and represent leisure taste. He accidentally asked a friend at a dinner party why the little corn ball on the table was called a hush puppy.

At this time, the owner said wittily, "This is because delicious corn balls can make the puppy at home stop making trouble." Coincidentally, traditionally, "barking puppy" is often a metaphor for wearing uncomfortable shoes that will hurt your feet.

Mr. Jim Muir immediately had a brainwave and applied this concept to comfortable leisure shoes and further to all comfortable leisure goods, because "Hushing puppies" only metaphorically solved the consumer's dissatisfaction with the products in the market at that time. Since then, hush puppies have become synonymous with comfort, leisure and fashion brands.

reference data

Baidu Encyclopedia-Hushi