Founded in 2006, ALTFINEISM brand is a Shang Feng men's wear brand that pursues pioneering trend and advocates exquisite fashion. Its exquisite, elegant, capable and low-key modern academic style is highly respected and followed by young men.

Among them, ALT is the abbreviation of "initiative, freedom and taste" "Initiative" means positive, positive and modern; "Freedom" means independence and freedom; "Taste" means elegance and beauty. Fine means beauty and exquisiteness. ISM is the suffix root of ism.

Extended data:

Altofienism is a new refinement of Altofineism, which extends to ALT Shang Feng menswear. ALT Shang Feng men's wear accurately interprets the exquisite, elegant, capable and low-key modern academic style advocated by the brand;

Under the guidance of the international design concept, the team of designers has built a complete product line through three series: basic models, new basic models and holiday models, and launched hundreds of styles every season, thus maintaining the fashion taste of target consumers in different occasions such as leisure and work, and ensuring the competitiveness of terminal retail.

Brand positioning ALTFINEISM advocates exquisite, capable, elegant and low-key modern college clothing taste. It combines the traditional sense, sensuality, realistic and modern attitudes, patterns, colors and details of the American academic spirit, making the clothing more accessible, comfortable and "shabby and retro", and also making this classic clothing with historical flavor present more modern flavor.

Alternative brand story