JACK WOLFSKIN was founded in 198 1 and headquartered in Idestam, Germany. It is the largest outdoor sports brand in Germany and one of the important brands in the European outdoor market. As the first outdoor brand in Germany, JACK WOLFSKIN has been well-known in Europe for its unique design and excellent quality since 198 1.

JACK WOLFSKIN believes that outdoor sports should be interesting, and outdoor enthusiasts can always feel "at home outdoors" when using equipment. In 2007, JACK WOLFSKIN planned to selectively introduce some product lines, such as tents, backpacks and clothes, to the China market in June+10, 5438.

Extended data

In April, 2007, the survey "Outfit 6" by Spiegel Group in the United States showed that Jack Wolfskin's brand awareness and customers' desire to buy had improved significantly.

10000 Germans aged 14 to 64 were selected to participate in the survey, and 653 independent brands were selected from the clothing and accessories manufacturing industry. The survey results represent the overall trend of the German people, not just focusing on the image research of very few minorities in the market.

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