Brand reform:
1958, Chinese businessman Huang Qisen helped manage Mexican brands. In order to enter the North American market, the company has carried out a large-scale commercial reform, and the clothing has also changed from art customization to fashion art collision, aiming at the mass fashion consumption in North America. 196 1 July, the first scarecrow in the United States opened.
1970 65438+ 10 Ms. Roland, the founder of Scarecrow, died in Mexico City at the age of 75. 197 1 year, Huang qisen officially became the helm of the scarecrow. From 65438 to 0984, Scarecrow officially landed in Chinese mainland market and became the first international brand to enter China market. Scarecrow has also developed from a Mexican clothing studio into a global fashion and luxury brand.
Classic series:
1, Mexican ranch
RanchoMexican is the first creative method in the world to commemorate the founder Rolanda who died soon. It was launched in North America on 1972.
2. Flowers in Mexico's Land of Roses
MexicanroseFriendship is a brand presbyopia launched in 2007, which is also called "MM" presbyopia by consumers.