(I) Analysis of children's wear market Analysis of the characteristics of children's wear market: Consumer demand is mainly branded and personalized, and the pursuit of fashionable children's wear has also improved. The whole children's wear market has a huge space. Children's wear franchise network understands that most of the children in the market are 1-3 years old and 4-6 years old, and there are few baby clothes and middle-aged children's wear, especially older children. According to this feature, you can decide whether to make brand children's wear or casual children's wear by opening a children's wear franchise store. How to choose a brand when opening a children's wear brand franchise store? There are three points to pay attention to when choosing a brand: 1. Understand the management ability and brand operation ability of cooperative operators. This is very important. If managers are weak in management consciousness and confused in management, they will choose to give up. 3. It depends on each other's cooperative operation mode and joining conditions. Such as initial fee, deposit, rate of return and discount rate. For less good brands, you can even refuse the deposit and joining fee. (2) Analysis of competitive environment: Understand the competitive environment for children's wear to join: Because the entry threshold for children's wear to join is low, there are many competitors who operate children's wear franchise stores, but most of the business is very general, and only a few children's wear franchise stores can become top representatives, not because of the shortage of funds, but because of the special need for judgment when operating clothing procurement, which requires the store to have a prepared observation on style, color, price and consumer psychology, and have keen promotion ability, so if you are above, (3) Local market investigation: If the local consumption power is strong, people have a high degree of brand recognition, and the shopkeepers who join children's wear are not proficient in clothing, then they should consider making a single brand, taking the alliance route and exploring the market with the help of manufacturers; If the local consumption power is average, the brand doesn't matter, but it is more suitable for making a variety of products. But there is a premise that the owners need to know fairly well: brand consumption is an inevitable trend! The concept of consumers is changing and the market is changing. We must adjust our development strategy appropriately to meet the needs of the market.