Hello! I formally ask you to resign.
It's been a year since xx came to the company last year. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.
After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.
So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.
Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.
Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.
This is a gift.
XXX
XX month XX day
Public relations activity planning Article 2 I. Theme of the activity
Ten thousand college students and xx toothpaste are at your service. Description: the theme should be concise and easy to be understood and remembered by the public. This activity will connect the college students who are known as "favored by heaven" with the high-tech product "×× toothpaste".
Reflect the quality and taste of ×× toothpaste.
Second, the activity objectives
Through college students' publicity and on-site service, publicity will be carried out in cities all over the country to popularize and improve the popularity of XX toothpaste and enhance consumers' understanding of the brand, characteristics, functions and prices of XX toothpaste; And through the follow-up public relations activities, the establishment of XX company.
Respect science, care about the health of young students, actively serve the corporate image of society, and improve the reputation of XX Company.
Description: The activity goal should be consistent with the overall goal of the enterprise and reflect the specific characteristics of an activity. In short, the activity goal should be the concrete embodiment of the overall goal of the enterprise in an activity.
Third, comprehensive analysis.
(1) Enterprise profile (omitted)
(2) Product introduction
×× toothpaste is an all-natural biological toothpaste, which is rich in natural bioactive substances such as silk peptide and epidermal growth factor (this discovery won the Nobel Prize in Physiology and Medicine in 1986). It can be directly absorbed by oral mucosa and promote cell metabolism.
It integrates three functions of tooth cleaning, treatment and nutrition, and has the effect of medicinal toothpaste without side effects.
(3) Market analysis
At present, the annual output of XXX toothpaste is 8 million, of which XXX market accounts for 32% of the total sales: XXX company has set up sales outlets in 70 large and medium-sized cities such as XXX.
Consumer analysis
Xx toothpaste is the third generation product, and its price is about twice that of other toothpastes. The potential consumers are mainly urban residents with higher income and education.
Note: The comprehensive analysis can be omitted from the planning book of a single activity, but the planner must have a deeper understanding of the above four aspects: enterprise, product, market and consumer, otherwise the planning will be unrealistic.
Fourth, the basic activity procedures
(1) Choose April 16, 20xx as "Toothpaste Direct Selling Day", and carry out this activity in ten major cities such as xx on that day.
(About 20xx, send someone to contact the universities in the above ten cities, and each school has 700 ~ 1300 college students to participate in direct sales activities; Among them, XX and other qualified cities organize 200 ~ 300 college students to open in vain at the same time.
Publicity team. Every city has a team.
(3) At 9: 00 on April 16, 20xx, college students from all cities took a "downtown tour" along the proposed route, and distributed ×× toothpaste publicity materials to the citizens along the way; At the same time, college students who participate in direct selling activities will go into thousands of households for publicity and direct selling activities.
(4) Within one month after the direct selling activities, XX Company will hold a music evening in XX University and give away 500 public relations books.
Verb (abbreviation of verb) communication and communication scheme
(a) the day before the event, in the city's xx newspaper and the city's xx newspaper weekend edition advertising.
(2) Contact XXX TV station, XXX newspaper and other media in advance, and strive to start reporting news one after another afterwards.
(3) To publicize the basic characteristics of ×× toothpaste to consumers through publicity and college students' direct sales, and distribute leaflets.
(4) Hundreds of students taking the course of public relations theory and practice in XX University wrote the case analysis of this activity and sent it to the media such as XX Public Relations Newspaper and XX Public Relations Herald.
Description: This plan includes two ways: oral communication between the media and direct sellers to promote XX toothpaste and this direct sales and public relations activity.
Intransitive verb budget
(1) printed 654.38 million copies of publicity materials and produced 500 publicity ribbons, about 2,000 yuan.
(2) The newspaper advertising fee and media coverage arrangement fee in the activity budget is 4,000 yuan.
(3) 65,438+00 Travel expenses of sales activity supervisor and assistant, calculated by 90 yuan/person, ***900 yuan.
(4) Labor cost for college students to publicize the motorcade: about 500 motorcyclists in cities such as * * *, 10 yuan/person, * * * 5,000 yuan.
(5) Music evening and book donation activities: a concert in 300 yuan, 500 public relations books in 400 yuan and * * * in 700 yuan.
Seven. Budget effect
All activities cost 1 10,000 to 6.5438+0.2 million yuan. If the activities can be arranged properly and achieve the expected goals, the effect will definitely be greater than the effect brought by using this part of funds for simple advertising.
Article 3 1 of public relations activity planning. Description and organizer of the event:
1. Name, time and place of the activity:
(1) Event name:
The competition includes men's team (* * *13)100m, 200m, 400m, 800m,1500m,10m hurdles, 400m hurdles and 4x6550 hurdles.
(2) Venue: Track and Field of Song Tian College of Guangzhou University.
(3) Holding time: xx, xx-xx, xx.
2. The purpose and main contents of the competition:
In order to carry forward the school culture and let the society know more about the characteristics of our hospital. The main content is to promote college students to increase physical exercise, enhance their physical fitness, improve their physical and moral qualities, enrich students' extracurricular activities and improve their sports level.
3. Description of the background and resources of the event organizer:
(1) Competition background:
There are sports competitions in all major departments of our school, and the ranking is calculated according to the total score of each project. The school sports meeting is a large shopping mall that fully attracts the sponsorship of major sponsors.
(2) Organizer:
Mainly based on the referee and venue allocation of various sports arranged by the Social Sports Department of our hospital.
(3) Resources:
Sponsors communicate with schools and arrange for them to participate in various sports.
Second, the target audience:
1, audience distribution and number forecast:
(1) Main audience:
Students in our college are full-time teachers and leaders, and a few are social workers.
(2) It is estimated that the number of people watching this sports meeting will be 4,000.
2. Who is there and how to arouse their attention to the Olympic Games;
Major General Mao Xinyu of China was invited to watch and guide the game. Moreover, Nike provides a wealth of prizes, which directly improves the excitement of the event and strengthens the influence of the event.
Three. Scope and method of sponsorship:
1. This tournament is suitable for:
Sports industry-related enterprises (such as sports equipment companies, sports clothing companies, sports beverage companies, etc.). ), sports organizations (such as local sports bureaus and referees' associations, etc.). ), media (such as local TV stations), major social advertisers and stores in our school give sponsorship.
2. Compatibility of this competition with the corresponding corporate image:
Sponsors can sponsor their favorite sports, which will increase the visibility of sponsors with the materials or money you sponsor, so sponsors, sponsored sports and audiences are all suitable for the company's image.
3. Sponsorship of the Games:
Title sponsors, major sponsors and equipment suppliers:
The Games is sponsored by Nike Sporting Goods Company, which is the main sponsor and the equipment supplier.
4. Distribution of sponsorship funds:
(1) Initial start-up fund: 10000.
(2) Sports equipment: 20,000.
(3) Athletes' supplies: 25,000 pieces.
(4) Purchase invitation: 500
(5) Catering expenditure: 4,000 yuan.
(6) Fees for posters, banners and leaflets: 1000
(7) Bonus: 20,000.
(8) Other expenses: 19500 (including site layout, etc. )
(9) Emergency fund: 10000.
Total budget: 1 10000 yuan.
Four. Sponsorship returns and communication measures:
(1) Analysis of income available to sponsors:
1. Compared with TV and newspaper media, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.
2. The school consumption area is concentrated, with strong pertinence, and the brand is easy to be deeply rooted in people's hearts. Among them, college students, as modern youth, like to pursue fresh, exciting and romantic fashion activities that can show their individuality and express themselves.
If businesses can publicize in such large-scale activities, the effect can be imagined.
Because there are new students every year, if conditions permit, merchants can also establish long-term friendly and cooperative relations with our Ministry of Social Sports. For example, it is of long-term significance to plan a large-scale event together every year to deepen the popularity of businesses inside and outside the school.
4. Convenient application for activities: merchants must go through a series of applications for publicity or promotion activities in apartments and colleges. Through the cooperation with our social sports department, your company is easily recognized by the school and strongly cooperated by our social sports department.
All students take part in this activity, which will be widely spread in our college.
(two) a detailed description of advertising, promotion, public relations and other aspects:
1, title:
Naming right is the most important competition point in business circles. Printing the name or logo of the merchant on the back of the athletes' sportswear will help to play the brand effect of the merchant in this activity, and at the same time support the activities organized by the students, so that the students can feel that the merchant is very friendly and cordial.
2. Leaflets:
We need 10000 leaflets during the activity. The information of sponsors and this event will be reflected in the leaflet, distributed to each dormitory through our staff, and introduced to the dormitory members. Let more people know about sponsors.
3. Banner:
During the activity, three banners can be hung at the school gate, the competition site, the school sidewalk and the dormitory apartment.
Verb (abbreviation for verb) Sponsor's responsibility and arbitration:
(1) The terms that the sponsor must accept are:
1. Ensure the quality of the sponsor's own products is qualified and legal.
2. The sponsors' profit gap is not chaotic, and they cannot sue or retaliate.
3. The organizer must stipulate the rules and regulations of the school and carry out a series of activities and publicity.
All activities of sponsors must abide by the rules and regulations of our school and the national rules and regulations.
The organizer must sign the contract stipulated by the state with our school.
(2) Mode of arbitration:
In this sports meeting, athletes' injuries affect their performance or sponsors are eliminated directly, so they can't complain and retaliate, mainly based on school rules and regulations and student safety issues.
Article 4 of the planning of public relations activities 1. Purpose and significance of the activities:
Enriching school community activities, strengthening the connection between campus and society, and making students go to society earlier are also responding to the call of the school and making the campus socialized. When Guangxi University is about to usher in a new effective force, our public relations association hopes to inject new vitality into its future development and enhance its development momentum. At the same time, by expanding the scale of recruitment activities, actively strive for interaction with society, and improve college students' social practice ability.
Third, the activity time:
September 20xx12—September 20xx 17
Four. Location:
Recruitment publicity will be carried out in the whole school, and the final recruitment place will be located in the square in front of Liubu Little Square and Bihuyuan.
Verb (short for verb) activity:
(a), the preparation stage < September 8th-September 9th >:
In view of the current situation of the development of student associations, the current leaders of our association attach great importance to this recruitment work and have specially formulated a series of recruitment measures and emergency response plans.
On September 9th, 1 year, the association held a leadership meeting to discuss the details of recruitment and make a feasibility judgment in the next two days.
2.9 10, the association held a leadership meeting again, and decided to recruit new jobs in the future, and put the responsibility into the personal system.
The association discussed the possible problems in recruiting new members and worked out a series of solutions to these problems.
(2) the mid-term publicity stage of the activity < September10-September11>;
At this stage, our association will paste POP posters, publicize our association through exhibition boards, and at the same time, we will hang publicity banners later to improve our association's popularity and influence among freshmen.
(3) formal recruitment stage < September1February-September17 >;
At this stage, more than 3,000 leaflets will be distributed to students, especially freshmen, to expand publicity. At the same time, other publicity activities will not stop, but will be strengthened. Hang the banner of our association at the recruitment site every day to attract more people's attention and come to consult. There are also ballroom dancing activities at the scene, which attract more visitors, buy them time and create the possibility to better understand our association. There will also be an office on site, and interested students can fill in the form on site to join the club.
(4) recruitment summary stage < September1July-September18 >;
At this stage, we will find out the success and failure by summing up the comparison between this activity and the enrollment plan, as a summary of the experience of the association's development. Improve the overall working ability of the association and the overall working ability of the association.
(5), publicity work:
1, hang the Olympic flag to attract more people's attention and expand community awareness.
2. Distribute more than 20xx leaflets throughout the school. Distribute leaflets to expand publicity and attract more dance lovers and beautiful students to care about our club, get to know our club and join our club.
3. Poster promotion. Five posters were posted in Liuyi, Dongyuan and Dongyi of the school, highlighting the working strength and characteristics of our club and fully expanding the influence of our club.
4. I will mobilize all existing members to carry out publicity activities during the orientation period of the school community and in the future to expand the influence of our community.
In addition to the above measures, our association will also make a membership training plan for this semester, so that freshmen can understand that our association is a club that sincerely serves its members. In order to enhance the new members' curiosity about our club and join our club.
(1) publicity work
1. Pan Longyun from the Propaganda Department is responsible for the production of leaflets.
2. The production of exhibition boards and posters is led by the Propaganda Department, and the Propaganda Department, the Liaison Department He and the Liaison Department Yang Yi are in charge.
3. Secretariat Wu Yufang is responsible for preparing the necessary materials.
4. In addition, Chairman Zhang and Sun of the Organizing Committee are responsible for the production of the emblem of the competition, the collection and verification of later materials and the coordination of activities.
5. Li Zhaowei, the public relations department, is responsible for music preparation and actors.
(2) Recruit new sites
The staff of all departments are on duty at the recruitment site, receiving and explaining the relevant situation of the association to the freshmen who come to watch or register, and trying to attract our association. The staff will take care of their own lunch.
(3) External relations
The external sponsorship of this event and the contact with the broadcast media are completed by the External Relations Department and the Public Relations Department.
Note: This recruitment is led by Vice President Yan Zi.
Eight, the new membership fee and the number of new members
In view of the actual situation of community work and the relevant documents of the school, I will lead the team to understand the difficulty of recruiting new employees this year. Therefore, according to the actual situation of our association, the new leadership of our association unanimously decided:
(1), the income membership fee for new members is in 20 yuan, and the income membership fee for old members is in 2 yuan.
(2) Recruiting new members This time, we plan to recruit 300 new members (excluding old students who are over sophomore year).
Note: This recruitment is mainly aimed at freshmen.
Nine. Budget:
1, flag making: 30 yuan.
2.20xx Recruitment Leaflet: 160 yuan, 0.08 yuan/piece.
3. Two publicity banners: 120 yuan, 60 yuan/Article.
4. Exhibition board design and materials (***5 pieces): 50 yuan, 10 yuan/piece.
5.5 posters. 200 yuan, 40 yuan/Zhang.
6. Material post-processing cost: 50 yuan.
Total: 6 10 yuan
Planning of public relations activities Chapter 5 Planner:
XXX
Time:
20xx August 15
order
Candlelight project is a non-governmental public welfare undertaking aimed at helping poor rural teachers in underdeveloped areas of China to alleviate their difficulties and improve their professional quality. Founded in 198 1, A Group Co., Ltd. is one of the largest consumer electronics enterprise groups with global scale in China, with three listed companies.
Through a series of activities, the group hopes to firmly establish the brand image of the group in the eyes of the target audience, thus driving the further development of its industries. The group decided to jointly carry out the activity of "Good Life, Candlelight Lighting" to help the poor on Teacher's Day in September. There are three main activities: the launching ceremony of "Good Life, Candlelight Lighting", the corporate culture exhibition, and the essay contest "Candlelight Love, Praise Teacher's Kindness" jointly organized by the Group and Candlelight Project.
catalogue
I. Market analysis
(1) Enterprise Macro Environment and Industry Analysis
(2) consumer analysis
(3) competitor analysis
(4) the purpose of understanding the current situation of corporate public relations.
Second, the objectives of public relations activities
Third, the theme of public relations activities
Fourth, the goal of public relations activities.
Verb (abbreviation for verb) Time and place of public relations activities.
Process design of intransitive verb activity project
Seven. Media publicity
VIII. Preparation of Progress Materials
Nine. cost budgeting
X. effect evaluation
I. Market analysis
(1) Enterprise Macro Environment and Industry Analysis
In 20xx, the total market revenue of household appliances industry climbed to 21400 million yuan, with a growth rate of 50%. It is predicted that the household appliance industry will grow at a rate higher than 20% in the next three years. With the development of China's economy, the number of domestic household appliance enterprises is close to 65,438+10,000, with more than 5,000 in Beijing, about 4,000 in Shanghai and 4,500 in Guangzhou, with 2 million domestic household appliance employees. A large number of domestic home appliance enterprises stand out in the fierce competition, and world-renowned home appliance enterprises have also entered the home appliance market in China through joint ventures and cooperation, which has enabled China home appliance enterprises to continuously advance to the international advanced level.
(2) consumer analysis
The main consumer groups of the group are family groups and individuals with certain economic ability, and such consumers pay more attention to the economy, practicality and brand of products. Generally, home appliances are purchased in specialty stores, online stores, hypermarkets and supermarkets. They are easily influenced by brand influence and public goodwill and buy products.
(3) competitor analysis
Guizhou province has best-selling home appliances such as Changhong and Skyworth, which are competitors of the group. Changhong Group pays more attention to education. In 20xx, the "Happy Little Ping Pong" was officially launched in Chengdu Jinjiang Hotel, and a strategic cooperation was signed with the China Table Tennis Team to lead the national champion into the primary school campus and promote the "Happy Little Ping Pong" activity.
In 20xx, Skyworth Color TV Group officially launched the "Skyworth National Red Army Primary School Healthy Dream" large-scale public welfare activity in Huai 'an, Jiangsu Province to help students realize their wishes.
(4) the purpose of understanding the current situation of corporate public relations.
The Group has been strongly supporting sports and charitable donations in China, and 20xx has officially become a partner of the Guangzhou Asian Games. The Group attaches great importance to establishing good relations with the public, and holds poverty alleviation assistant activities here, which greatly improves the visibility and reputation of the Group.
Second, the objectives of public relations activities
Through the activities of poverty alleviation assistants and the wide spread of news media, a group has expanded its popularity, which can be recognized by more people. At the same time, it has established a good reputation in the hearts of consumers and laid a solid foundation for increasing sales.
Third, the theme of public relations activities
"Good life, candlelight lit" poverty alleviation teaching assistant
Fourth, the goal of public relations activities.
Government department: Education Bureau
Media: Jinghua Daily, Nanfang Daily, Guizhou Satellite TV, etc.
Volkswagen: poor teachers, educators, philanthropists and entrepreneurs in rural areas of Guizhou.
Verb (abbreviation for verb) Time and place of public relations activities.
20xx September 10
Guizhou hongxing rd hope primary school auditorium
Six, public relations activities project process design
Activity 1: The Group and Candlelight Project jointly launched the launching ceremony of "Good Life, Candlelight Lighting".