However, when it comes to fast fashion, people will immediately think of H &；; M, Zara. Indeed, these two brands have done very well in the field of fast fashion.
H & M:
1947 was founded by Erling Persson in Vsters, Sweden. Ann H & ampM fashion takes only 20 days from design to in-store appearance. The update frequency is very fast, and there are quite a lot of styles, so it takes a lot of skill to pick them out. There are still many excellent, practical and durable styles in the basic models.
Another great thing about H& is that it can meet your dress needs in various occasions, whether it is daily, formal, party or holiday. From the design point of view, H &；; Many of M's series are very beautiful, very European and American, and very avant-garde. The key is that you have to be thin to dress well.
ZARA:
1975 was founded in Spain and belongs to Inditex Group. ZARA's products need only 3 weeks on average from design, trial production, production to sales, and only 1 week at the earliest. ZARA's design is the best. When you have read all the glitz and all kinds of random, low-quality and grandiose things, you will still find that ZARA still has some intentions, but you may not understand it at first. I didn't understand it at first, and I haven't been there very carefully Later, it was discovered that ZARA had played minimalism to the extreme.
These two brands have the characteristics of big-name design, simple materials, affordable price, advanced concept, fashionable products and fast update, but ZARA will be slightly better in people's minds.
However, with the rapid development and saturation of the market, the homogenization of shopping centers is becoming more and more serious. All the fast fashions seen in the shopping mall are familiar faces. High-frequency brands not only make consumers visually tired, but also make consumers lose their desire to buy at your home. In fact, except H &；; M and Zara are both well-known fast fashion brands, and there are also many fast fashion brands that are deeply loved by young people. Look at the following brands and see if they are in line with your style.
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URBAN RENEWAL (UR for short), a clothing chain retail brand under French Fashion Resources Group, takes the strategic goal of creating a global leading brand of "fast fashion" and takes the lead in promoting the brand-new concept of "fast fashion". UR has always been committed to advocating new fashion concepts and consumption concepts.
Generally speaking, UR clothes are more formal, a little dignified and a little playful, which is a good choice for formal occasions. However, from the design point of view, it often does not fit, and its practicality is slightly worse.
Stradivari violin
The kind that feels fancy, with favorable prices and many styles, always feels that the quality is not very good, which is more suitable for young people.
Berche card
Speaking of Berche card, compared with Stella's frivolity, H &；; M is cheap, only Bershka is just right. Bershka's shoes are fashionable, many styles, cheap and easy to wear. Berche card is the kind that at first glance is nothing, but actually it is very hard. Just looking at the surface, you will feel that the quality is not good, too thin and too casual. In fact, the upper body effect is very good, and it is actually very durable. His shirt is the best and the accessories are beautiful. Berche Card is the best one that combines popularity, practicality, diversity and multi-occasion.
Pull & bear:
Her home is a little cold, with fewer styles, but good quality, which is a relatively fine brand. Pull & bear atmosphere, each one strives not to miss, it pursues high quality and strives for a breakthrough in style. In short, you only need to see the right and favorite P &；; Don't let go of the things of B if you buy them decisively. If you are worthy of this price, you can forgive her cold.
new landscape
It's a brand of H&, which is quite cost-effective, but its popularity is not as good as H & ampm's, and its products are very novel, so you will like it after a stroll.
Gap:
One of the largest clothing companies in the United States and one of the well-known fast fashion brands.
Uniqlo:
Japan's famous leisure brand insists on providing modern, simple, natural, high-quality and easy-to-match goods to consumers all over the world. The concept of "Joker" advocated by us is also well known to the world.
C & A:
As a world-famous fashion retail brand, it is well-known all over the world because it is suitable for many occasions and brings leading fashion products to the whole family.
Forever 2 1:
It is the most popular fashion brand among American young people and a global chain store. Different from the American leisure styles of other American popular brands, Forever2 1 is more inclined to the sweet route, with simple and light design style, bright colors, youthful vitality and leading the fashion trend. It is a favorite clothing brand of young people all over the world.
In addition to these, there is love &; Lemon, this is a brand in Los Angeles. Most of them are long skirts, mainly in Bohemian style, with romantic and charming style, which mainly shows the true self, sometimes elegant, sometimes fresh and sometimes casual. Similar niche brands are RAYE and GRLFRND. If you don't want to wear bad street clothes, you can choose from these.
In the wave of fast fashion, there are also some brands that run counter to each other. Urban Outfitter, an American fast fashion brand, has launched a "rework" environmental protection series, which focuses on simple style and the slogan is "anti-fast fashion". The difference is that it is limited, and every item will be numbered to prove that you are unique. You can have a look if you are interested.
The fast fashion brands in the world have increased sharply, while the local fast fashion brands in China are on the rise, such as Hot Air and MJstyle. MJSTYLE is a brand of Shanghai Jianshang Clothing Co., Ltd., and its physical stores are increasing year by year. Needless to say, 1996 was founded in Shanghai and formed strategic alliances with many well-known commercial real estate brands at home and abroad. The development momentum can be imagined.
From these trends, we can clearly see that China has become the most important overseas market for international fast fashion brands. China is not only Zara and Uniqlo, the largest overseas market in the world, but also H &；; M and C & Asia's largest overseas market. These fast fashion brands occupy more and more market share, and fast fashion is definitely the future development trend. Although it has declined in the world, it still maintains the momentum of progress in China.
It is these fast fashions that are becoming more and more popular, and more and more people turn their eyes to the field of fast fashions. Fast fashion has become an affordable lifestyle. From the consumption point of view, they are not only suitable for young consumers, but also advanced in thinking mode and highly receptive to new things. Some consumers are elderly, because fast fashion needs fresh goods. The remaining goods are sold at a discount, which is more cost-effective. This group of people will buy it because it is cheap, which will stimulate some consumption. No matter what kind of consumer groups, we should choose the one that suits us best from these fast fashion brands, try to wear our own style and taste, and don't wear bad streets just because they are cheap.