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What kind of consciousness and mentality should an individual start a business?
Due to the severe employment situation in the country, more and more young people choose to innovate and start businesses. College students' entrepreneurship is the mainstream of contemporary university campuses: some sell food, such as fresh fruit and various snacks on campus; There are also couriers; Sell homemade diy trinkets; More outstanding seniors set up their own offices on campus, mainly studying VR products. Everyone's entrepreneurial direction is different, and whether the direction is correct is also an important condition for success. Any innovation and entrepreneurship is worth encouraging, but as entrepreneurs, we should stick to our initial intentions, remain enthusiastic about the project and want to be successful entrepreneurs. The following four mentalities are unacceptable.

One or three minutes of heat, doing things halfway.

What made you enter the entrepreneurial army? It is to conform to the mainstream mentality, or it may be impulsive. Perhaps only a few people have made detailed plans before joining this team. Then many people are inevitably bored with what they are doing, which also leads many people to give up. Lack of enthusiasm and professional knowledge in a field is an important reason for entrepreneurial failure. The enthusiasm in the middle and late stage of entrepreneurship is obviously not as high as that in the early stage of entrepreneurship. This is also because in this process, entrepreneurs encountered problems that they didn't think of when they started their business, and the various problems that followed exceeded their expectations, which made entrepreneurs lose confidence and enthusiasm. Therefore, entrepreneurs need to have enough professional knowledge and be prepared to accept risks before starting a business. Entrepreneurship is hard, but at the same time, they can also gain a lot. Only by maintaining enough enthusiasm for the project can we go further and further.

Second, opportunistic, deceive others.

As the saying goes, without it, people cannot stand. Honesty is the most basic principle of being a man. If there are problems such as deceiving others, exaggerating product functions, and being inconsistent with reality. , will make their own projects into a quagmire, difficult to extricate themselves. It is difficult to build trust between people, but it is simple to destroy it. Honesty is the source and power of enterprise's survival and development. Honesty and trustworthiness can form great attraction and bring development opportunities for enterprises. Honesty is the responsibility to enterprises, employees, consumers and the market. Whether it is a large enterprise or a small studio, deception can only bring heavy losses to itself.

Third, I don't know how to be flexible.

In this era of continuous development of science and technology, only by advancing with the times can we make way wider and wider. Ancient and meaningful technologies need to be passed down, but in the information age, they can also be innovated. Transformation is a solution when many enterprises face challenges, and the success of transformation is related to the success or failure of enterprises. We need to understand the needs of this era. No matter how excellent your product is, if it is not needed, it will lose its meaning of existence. Entrepreneurs need to understand the needs of customers and make customers their own users according to their own development needs. Whether the project can be put into the market needs the support of consumers. The smart phone market understands the needs of users, constantly innovates and improves its functions, and consumers are willing to pay for it. When a product loses its center of gravity, it loses its market.

Fourth, win the market through bad competition.

The market won through bad competition is a short-term victory. The reality is that if an idea is very popular and recognized by the market, many people will invest. In recent years, various bicycle sharing enterprises have emerged in an endless stream, and the competition in the industry has continued, which has also made the bicycle deposits in many industries unable to be returned, and enterprises are facing bankruptcy. Only the market won through legal and reasonable enterprise competition is a long-term victory, and at the same time, it has also obtained long-term development opportunities.

Starting a business is very hard. For an entrepreneur, choosing a suitable and correct direction is a necessary condition for entrepreneurial success. Having the necessary professional knowledge can broaden the direction of entrepreneurship, being honest with others is the driving force to promote the development of enterprises, bringing forth the old and bringing forth the new can gain a bigger market, and proper competition among enterprises is the key to win the market. Entrepreneurship is a combination of challenges and opportunities. In order to make the enterprise survive for a long time, the above mentality is unacceptable.