CLOThes. According to relevant public information, Clot brand clothing is the first fashion brand in China, occupying a place among the global trend brands, which meets the restrictions of the beginning of C and the end of T. Brand is a Chinese word, and its pinyin is pǐnpái, which refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience.