What is the skill of Taobao explosion optimization?
A, explosion analysis
1. Market survey: the market trend, market scale and price range of the same item, select products according to the life cycle of the explosion, and formulate the implementation action plan.
2. Competition analysis: This mainly depends on competitors and the comparison of the same item: product, price and marketing method, which provides a basis for your own choice.
3. Customer analysis: analyze the characteristics of the target customer group of the same product from the perspective of consumers and customer needs.
4. Channel analysis: integrate and analyze the main sales channels, so that the explosive goods can be sold in the right way and quickly increase sales.
Second, the choice of explosions
Selection: good quality, popular price, easy control of resources, ensuring inventory and profit, looking at the depth of baby visit, testing the number of baby visits and transaction conversion rate.
The product quality must be guaranteed, otherwise it will be difficult to create explosions and the after-sales will be very complicated. Attractive prices are the basic guarantee for explosions.
Rationality means that the price setting can make us get higher profits and satisfy our customers.
The more you buy, the more profit you get. It is a good way to increase the unit price of customers through the guidance of activities such as single product association, bundled sales and full delivery.
Third, page preparation
First of all, you need a tool, the data cube, to find out your hot keywords and add them to the baby's title.
In addition, find out the best-selling competitors with peers, copy their best-selling baby description boxes, imitate learning and improve the conversion rate.
Web page layout is based on the path of visitors' behavior. Outstanding product features, high customer experience, occupy the market ahead of time, accumulate popularity and improve praise. Establish starting point price and evaluation, starting point sales.
Starting point sales is the qualification of SEO basic ranking, the threshold of activity registration, catering to the herd mentality of customers, and starting point price is the basis for effective development of multi-level activities.
Buyers have a certain herd mentality. Having a basic sales starting point will make new buyers more willing to trust us.
The starting price actually means that the price is slightly higher when it is new. With the promotion and the passage of time, the price can be gradually reduced. This is also an excuse for planning in-store promotion activities in the future.
There are many factors that affect the buyer's final purchase, not only the product itself, but also the seller's service, logistics, packaging, after-sales, evaluation and so on.
Therefore, we should help buyers dispel these doubts in the page and design a reasonable page structure in a professional way.
Fourth, the store
The preparation of related goods will increase the unit price of customers and drive the sales of secondary explosions.
Whole store conversion rate guarantee: product positioning must be priced according to market conditions, try to adhere to the market price while ensuring profits, set a good price and start to brush, and brush basic sales according to product conditions;
The key point is to improve the dynamic score of the product and make a good transformation for future drainage.
The material resources, funds and manpower of the store are ready to ensure the explosion process and avoid things that affect sales during the hot sale period, such as shortage of people and shortage of goods.