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The goods in Yougou Mall are cheaper than those in specialty stores. Are they real?
Generally speaking, if the price of e-commerce platform is cheaper than that of specialty stores. There are several reasons:

1: The platform takes goods directly from the upstream of the channel, which saves extra channel fees and reduces procurement costs!

2. In addition to the expensive rent, retailers will also charge suppliers for entrance fees, shelf fees, bar code fees, festival fees and other miscellaneous fees. , as well as the accumulation of various expenses and costs, leading to the generally high price of offline cosmetics in China; The e-commerce platform does not have the entrance fee for shopping malls and the necessary fees for physical stores, and the corresponding costs are controllable.

Therefore, as long as the e-commerce platform is famous, it will not deliberately get some fake and shoddy products to smash the signboard.