1, brand positioning: Uniqlo has always been committed to creating practical, simple and high-quality clothing. This brand positioning is also in line with the aesthetics and needs of middle-aged and elderly people. Middle-aged and elderly people pay more attention to comfort and practicality, while Uniqlo's clothing design is simple but not simple, which conforms to the wearing habits of middle-aged and elderly people.

2. Diversified choices: Uniqlo's middle-aged and elderly clothing styles are diverse, covering a variety of styles and styles, which can meet the needs of different middle-aged and elderly consumers. Uniqlo can provide suitable choices for casual wear, sportswear or formal wear.