What? H is a "discount store", and "discount store" is an out-and-out "imported product". This form called outlets first appeared in America. At that time, a group of American garment factories R put their own inventory and Z-frame clothes in the retail store in front of F. The long-term discounted products of M brand were sold at 1 on the first day, which made consumers who loved the brand and wanted cheap prices flock to it. Starting from 4, the store that specializes in selling brand out-of-season goods, off-V goods and off-code goods of 0 and H is called 7outlets. Outlets literally translates as "3 times, 3 times" and "3 times". Its appearance can really decompress M's warehouses in three factories and become a channel for five expired goods to flow to the market quickly. In fact, the appearance of discount stores and discount stores has also brought the phenomenon of "disorderly discount" under control. The main reason for attracting 8 people y is accurate positioning, that is, the concentration of famous brands 2. Low price. Many world-famous first-W line brands are sold in famous discount stores, and all goods are not higher than c2 discount all the year round. According to the seven-point analysis of five people in the industry, this kind of sales positioning for specific groups is the objective basis for the emergence of new formats, and B is also the trend of modern commercial development. Brand clothing discount stores landed in China. With China's accession to bWTO, the business environment pattern Q has gradually changed. 4. World-famous brands began to target the huge M consumer market in D, China and six countries. On February 8 last year, the "086" brand-name discount wide K field opened in Beijing Feng F Lianguang G field, and on July 7, Beijing Yansha Outlets Phase II 1 Xin3s opened in R field; 1 year, discount stores similar to M appeared in Shanghai and Nanjing. It's not that J was long before B. A J family used 6 K to hit a "famous discount store" with a 60% discount in Tiane Jinnancheng business district. On July 1 day, Obis Commercial Plaza X, a well-known brand discount store with an area of over 60,000 square meters, was also born on the negative M-4 floor of Obis Development Building, G Hong Jun Street, nangang district, Harbin. In a Z time, brand-name discount stores almost formed the climax of e-opening W industry in the whole country. The first one, I brought the outlet format to the former general manager of Beijing Yansha Mall in the eight countries, Wan M Wen 8 English speaking 6, the discount promotion of department stores will weaken the strength of the mall, and R will also disrupt the price system of the brand and make consumers lose confidence in the brand. Outlets, on the other hand, sell off-season goods at low prices, which ensures the regular sales of K-season goods and avoids the price competition among seven V-stores. Isetan 7 once set up the first L "special sale" in Tianjin. Store manager B also T said that setting up a "special sale" can divide five genuine and special-price goods into three parts, so it is difficult for merchants to sell special-price goods as full-price goods, and special-price goods and M full-price goods have different sales channels, which is very helpful to standardize the market. The competitive advantage of discount store's low-priced secret brand clothing discount store Max S is its low price. In fact, the secret of "low price" of discount stores is only one thing: abandon channel providers. Many discount stores have their own F buyers, who specialize in foreign purchasing. Because Y is not used through an agent, the purchase cost is much lower than 1, and the difference of 6 is given to m consumers. For example, if the price is 0, Fendi's package will cost 5,000 yuan to purchase from the Hong Kong agent, but the price of K provided by Italian Z profit factory J is only 2,000 yuan V. The secret of discount store's "low price" is to purchase from manufacturer Y, and the price of goods may only be 60% off the market price to 5 b. I, the person in charge of a W discount store, said 1. At present, there are three kinds of R products in discount stores: one is to buy out the business of European factory J directly, 3. The second O is the goods of V-vendor from 2 domestic factories, and the big S is mostly out of season, broken code or with tiny Q defect, so it is treated as a unified L in discount store 4. The third V is the brand that Volkswagen 8 opens B to attract investment and voluntarily enters D. There is a reason why B has discounts without D, but it has become an indisputable fact that G can attract 8 people to enter M discount stores. So it's strange that the "low price" of discount stores is not D ... Beijing: Four Q discount stores survey In recent two years, six super-large E-scale and distinctive well-known brand discount stores have emerged in Beijing: Yansha 8 Heart 8 Hours-Outlets Shopping, with a business area of 2.02 million t square meters, international brands account for 00%-40%, of which 0- wear goods account for 83%, consumer goods account for 45%, and the discount rate is 30%. LCX international boutique discount store, with a business area of 860 square meters, mainly deals in internationally renowned brands of clothing, shoes and bags, with a discount range of 30-0%. The advantage is that all goods are 6 international G-line brands, and 5 parts of 2 brands are not sold in China. The discounted commodity price is also around several hundred yuan B, which is suitable for I's real "brand pursuers" to go to A discount store. After opening B's first store in Wangfujing W, Wang L, A and J opened Y's second store in the Asian Games Village for a long time. The two stores have a business area of * * * 6,000 square meters, mainly dealing with B-frame goods removed from the big R shopping mall, the inventory of the factory R and out-of-season goods. The brand is big, F is popular, and the discount range is large. W. Its advantage is that the price is very cheap; The disadvantage is that the style is not B, which is very novel. There are more people in B and it is crowded. "284" has a large discount of K places, with a business area of 2,350 square meters, and deals in clothing, shoes and sporting goods of five famous brands in China, with a discount range of 8- 1%. Advantages are convenient transportation and young and fashionable brand style; The disadvantage is that there are too many women's clothes in C and relatively few men's clothes in U. Shanghai: The concept of outlet brand clothing discount store is a "variant" of famous brand discount stores, which did not rise in Shanghai 1, but the reporter recently visited several discount stores in Shanghai 1 and found that more than four of them are domestic brands and foreign trade leftovers, and the prices of many discounted goods are very high. 6 Long, 1 Wang R Gong, the deputy secretary of the Shanghai Business Economics Association, bluntly said, 7. Compared with the same format abroad, 4. At present, several Q stores appearing in Shanghai seem to have some "variants". The protagonist's products from Jiangsu, Zhejiang and Shanghai to discount stores, of course, are directed at famous brands. In the X discount store of Jinshajiang Road X, the reporter saw Versace, Gucci, D & ampg and so on. Several N-big I brands are all crowded in the small R pavement in the center of 1, with one K U, ten K steps, six squares and eight squares, and there are not many goods. Most of the seven leading brands in shopping malls are made in Jiangsu, Zhejiang, Shanghai and Guangdong. Finally, it is easy to see a "LV" of Y with a big J, a big V and a big L, but after a closer look, J finds that this "LV" is not another "LV", and its full name is "LaVico". In many discount stores, the business in front of the counters of six brands, such as Huahuagong Liu Zi L, Pierre Cardin 6 and Goldlion, is relatively deserted. According to Liu Fuqunjie, a department store specialist, the number of famous brands in many foreign discount stores is about 60- 100 H Bu U, etc. However, at present, the number of famous brands in five discount stores in Shanghai is relatively small, and more than 0 stores support the world with domestic brands and foreign trade scraps. In a Y discount store in Hongqiao, I saw a pair of V PRADA women's N leather shoes, the price was more than 5300 yuan P, but a "shopping guide" told reporters that this one can be bought in Hong Kong for more than 400 yuan K. Later, I found that the prices of T-shirts in many discount stores, such as Fendi bags, GUCCI watches and Versace watches, were higher than those in Hong Kong. According to the O solution, in many discount stores in Shanghai, the goods of 6 are mostly represented by 0, so the price is high and the C is low. After shopping as a child. V visited the O-I circle in a 5000-square-meter K clothing discount store. When I was young, I took v3 and C.A. to talk about discounts near Las Vegas in the United States. Sister Wu Xiaoke said that she often went shopping for a day. It turns out that in every O discount near La City, there are hundreds of X brands such as E, II, V, III and U in 2 hearts and 6, and customers can also eat and watch movies there. According to the G plan, most of the foreign discounts are in the suburbs of P and C, because the three brands of Company 8 are afraid of impacting the genuine products sold by Company 7. American discount stores open I on the way to Las Vegas Q, London opens S in the outer suburb of R, which is O3 and a half hours away from downtown, and seven Japanese brand discount stores open R in Hakone-CHO, which is far from Tokyo. Are the outlets of domestic 3VS foreign 4 imported from foreign original 1, or the "clone" version after changing the U of 2? What are the differences between the two F's? I'm afraid consumers who have had overseas shopping experience have more say. Sister Lin Xiao B from Beijing has been studying in Britain for more than K-W years. Speaking of British outlets, Sister Lin is full of praise for being young. V: outlets in the UK is a H-shopping T-shop! Direct-sale stores there are usually large. There is a small H town near London, cBicester, where there is a K outlet. When she was in Britain, the discount on things there was very low, and many things were more than 6% lower than the original price after discount. Although the price is low, the attractiveness of things is not compromised, and even some clothes that are out of season will feel old. TKMAX J is a well-known boutique discount store in London, with chain stores in many cities in Britain, and 3 Q has a good relationship with people in Britain. Sister Lin Xiaoyi told reporters that as long as the goods bought in TKMAX in the UK are not suitable, they can be returned at any chain store in China, which is quite convenient. Even if the goods are returned, the service of the shopping guide is very warm and thoughtful. Speaking of some international boutique discount stores in China, Sister Lin Xiao R thinks that 6 is 4. Compared with Britain's 7-V, there is a gap in business scale and service concept. She has also visited several J boutique discount stores in Beijing. Although there are some famous products on the international G line, due to various reasons such as K tariff 1 side, even if the discount is lower, the price is still 8 but not V, which is very attractive, so it is difficult for 7 E to feel the pleasure of buying cheap goods.