1. Market competition: Lanzhou is a big city with many clothing stores and shoe stores. The market competition is fierce, so the price is relatively low.
2. Production costs: Lanzhou's production costs are relatively low, including labor costs and raw material costs, which also leads to relatively low prices of clothes and shoes.
3. Convenient transportation: Lanzhou is a city with convenient transportation. There are many logistics companies and many transportation channels, which also makes the transportation cost of clothes and shoes relatively low.
4. Consumption level: Lanzhou's consumption level is relatively low, and people's purchasing power is relatively weak, so merchants will also lower prices to attract more consumers.