There is no unified market standard and clear specifications. For example, women's shoes and clothing, especially clothing, have a variety of styles, so we must do a good job in the early selection and measurement. Secondly, there must be more product introductions and product descriptions on the details page, so as to achieve higher transformation in the same product by focusing on the selling points of the products.
Introduction of standard and non-standard products
1, the homogenization competition of standard products is fierce, and brand operation is emphasized, while non-standard products pay attention to styles and styles to meet the needs of consumers at different levels.
2. The seasonality of standard categories is not obvious, while that of non-standard categories is relatively obvious.
3. The profit space of standard categories is relatively transparent, and non-standard categories can design and present their own product selling points according to product selling points and consumer demand to increase profit value.
4. The whole network of standard products is fiercely competitive and has a wide crowd. Non-standard products have a certain range of people, and products can meet the needs of the public in order to achieve high conversion.
5. Secondly, the choice space, promotion ideas, shopping habits and experiences of standard and semi-standard categories are different. Therefore, when operating standard and semi-standard categories, we must know ourselves and know ourselves, in order to be invincible.