Current location - Plastic Surgery and Aesthetics Network - Clothing company - Does the o2o e-commerce model have application in the clothing industry?
Does the o2o e-commerce model have application in the clothing industry?
These aspects have application directions:

1. Price difference of products or services. First, for tangible products, through O2O

Platform, reduce intermediate trading links, eliminate logistics costs, greatly reduce management costs and other costs, and improve overall profits.

Second, for service products, O2O

The platform mainly provides offline services for consumers, which enhances the customer experience.

The price difference between products or services is O2O.

The main source of income.

Second, online advertising revenue.

Well known O2O

Operators can use the popularity and influence of their own websites to put advertisements of other enterprises on the homepage and other pages of the websites, so as to obtain income from advertisements.

Third, pay according to the sales of the merchants. For different categories of goods, make different payment ratios. Only when the actual order is generated and the sales revenue is brought, the merchant will pay the commission, so the risk to the merchant is relatively small.

Fourth, collect membership fees.

For O2O merchants who participate in e-commerce transactions in the intermediate trading market,

Must be registered as O2O

Members of the website enjoy various services provided by the website by paying a certain membership fee every year.

5. Other sources of income.

Profitability can be achieved through other links in the value chain.

For example, providing consulting services for manufacturers in the industry charges service fees, providing value-added services for consumers, and charging a certain subscription fee. Consumer feedback. After the consumption is completed, enter the data related to the transaction.

Offline real-time processing, O2O

The platform provides the analyzed consumption data to the merchants.

Home,

And accurately push commodity information and consumption feedback information to consumption.

These accurate information can be used for consumers to buy goods or services again.

For reference.