The disadvantage of sdeer clothing brand is that it is positioned in the middle and high price range and takes a cute style, although the price is a bit expensive. Mainly designed for young urban women, the product categories include women's wear, men's wear, silk scarves, hats and socks and accessories. Reflecting the current trend, the main orientation of style is simplicity, romance, retro and elegance, which is a good choice for young people to pursue the trend.