Fashion is not only manifested in product design, style and cutting, but also a kind of cultural communication. A good brand should not only have industry sensitivity, keep up with international fashion trends, but also be good at finding creative sources in daily life, tapping the potential needs of customers and leading customers to discover more beauty of life. KM, as a brand of fast fashion designers, not only gets inspiration from major fashion weeks or press conferences, but also goes deep into the market to conduct research, collect customers' feedback information and wearing experience, and turn the potential needs that customers haven't had time to say into real products, so that customers can be happy at a glance. Moreover, KM not only sells products, but also integrates Nordic philosophy of life into products, so that customers can feel the true meaning of fashion when they experience it.