To tell the truth, as a new domestic supply chain, the price-performance ratio of goods has always been the highest, and the price of goods has remained unchanged throughout the year, so in the face of the crazy price reduction of the whole network, our advantage is not so obvious.
In the past two weeks, the number of people entering the store has obviously decreased, and the shipment volume is naturally proportional to the number of people entering the store. In the face of bleak revenue, the enthusiasm for sharing will be affected to some extent.
As a full-category shopping platform, although it mainly focuses on clothes and shoes, it also has some other household necessities. My coping strategy is to push clothes as little as possible and necessities as much as possible from the choice of products.
In a clothing off-season that all boutiques are facing, I even feel that all I can do is wait, wait for the arrival of autumn and look forward to the new autumn and winter. I wonder if people in my community can have enough patience to accompany me until autumn. If I do nothing, my community members will lose more and more quickly. Before autumn and winter, there may be few.
This is the biggest concern of a community operator, and there is nothing worse than customer churn. However, according to my working experience for several months, it is really difficult to find a suitable way to turn the situation around.
We have to admit that there are always many excellent people in every industry who are worth learning. These powerful people all have a common feature, that is, they constantly sum up and think, and there are always some ways to firmly retain customers. Clothing has a low season, but their shop has no low season.
At any time, we should always keep a learning and modest attitude. Today, after listening to an excellent broker's sharing, we found the following three breakthroughs:
1. Always providing customers with long-term value is fundamental to retain customers.
Attention is precious. Put yourself in others' shoes and give others a reason to stay here, that is, you can get value from you that you can't get elsewhere. Unique goods are the most basic, and people can't buy things every day, so it is necessary to provide more added value outside the goods to make others feel worthy of staying here.
2. Truly present the use feelings, do not shy away from the shortcomings of the goods, and let customers feel your sincerity.
As a shopping community, in addition to sharing product pictures, unique product sources and quality, we should also share product reviews objectively and sincerely from the perspective of users.
In particular, you can't just share advantages. Although the defective rate of products is much lower than that of other platforms, it is especially necessary to clarify the shortcomings and unsuitable people of products according to the needs of consumers, so that customers can feel that your recommendation truly respects her needs and makes people feel the sincerity of community operators.
3. The ultimate goal: to establish a personal brand and attract customers with personal influence.
Personal influence is not created out of thin air. Excellent commodity quality and channels are the starting point for accumulating personal influence. In addition to building personal reputation through commodities, you should also let community members know about you. While sharing goods, you should sincerely share your personal stories, views on things, and even share good books and ideas, so that everyone can feel that you can not only buy high-quality goods here, but also learn high-quality content.
Stories are the best tool to attract others' interest and attention. When you communicate and talk with others as a friend, it will pull you into the psychological distance with strangers in the community. It is essential to let people's sexual warmth penetrate into the community, make this group different from other shopping groups, and let everyone have a sense of belonging in the group.
Learning, thinking and acting are the most important things. Next, I will consider applying the above three points to the operation of the community.